Date:16/09/2005 URL: http://www.thehindu.com/2005/09/16/stories/2005091610150300.htm
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Andhra Pradesh - Others

TDP campaign picks up in Nagari

Staff Reporter

Roja reaches out to women in the municipality


  • Selvamani takes charge of Roja's electioneering
  • Caste factor may work in favour of the TDP candidate
  • Dissolution of five panchayats may pose a problem to the Congress contestant



    TINSEL TOUCH: Film actress Roja campaigning in Nagari on Thursday.

    NAGARI: Campaigning for municipal elections has reached its peak in the recently-upgraded Nagari Municipality.

    Veteran Congress MLA R. Chenga Reddy and the TDP leader and film actress, R.K. Roja, lock horns in the key contest.

    Buoyed by the overwhelming response to the TDP chief N. Chandrababu Naidu's roadshow, the party workers are campaigning with a renewed vigour. Ms. Roja, who has been campaigning since the announcement of candidates, however could not make it to the roadshow due to a film shooting in Chennai.

    In order not to give her detractors (there are a number of them here) a chance to accuse her of not being active, she got back to the canvassing mode since Wednesday.

    Quite interestingly, Roja's husband and a Tamil film director, R.K. Selvamani, who had directed her in her reel life, is back into action, this time in directing his better half in her political life.

    Selvamani had campaigned for her in the last Assembly elections too, but she lost by a narrow margin. Effecting a minor change in his strategy, Selvamani is now "directing" her campaign, to get her closer to the public, adding punch to the interaction and giving her a better 'projection'.

    This could be perceived in the roadshow conducted by her on Thursday.

    Tinsel glamour

    Besides the tinsel town glamour, the other thing that the TDP camp hopes to work to its favour is the caste factor.

    Selvamani belongs to the Senguntha Mudaliar (BC) community, which is a majority in the weaver-belt of Nagari.

    He has been touching all caste-sensitive wards. Since Nagari is reserved for BCs, the party is carefully projecting E.Narayana, the former Sarpanch of KVPR Pet and R.S.Tulasi, a businessman of Ekambarakuppam, both Mudaliars, for the chairperson's post.

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