Glitter and shine
Area is a lifestyle store where you can buy something that is essential and not overpriced
MIX ‘N’ MATCH Play around with colours and products
It is an upmarket lifestyle store that will have you spoilt for choice. Area from New Delhi which started as an export house, decided to venture into the national market with their range of lifestyle products. So from glassware to cushions, bathrobes
to bedcovers, Area has a host of products in different themes and colours for the house.
The store is painted black — letting the colourful products stand out and do the talking. Spread over a wide surface area, the products are stacked in a way that you don’t feel closed in.
Colours range from fuchsia, lime and mustard green to beige and the fabrics from velvet to cotton. The designs can also range from stylish and modern, funky and trendy to classic and contemporary. So, whether you prefer muted tones and designs or want a touch of glamour in your bedroom or drawing room, you can find it here.
Turquoise brocade bedspreads, intricately-designed wine glasses and photo frames, leather dust bins to even lampshades, Area might have you spend the whole day just browsing through their collection. From the smallest necessities like coasters and pen-holders to something grand and showy like satin quilts, there is something in this store to decorate and equip your home. There’s even a selection of bar and table accessories in gleaming silver like napkin rings and ice buckets. And the nice part about the store is that it is not too highly priced — you can get something from Rs. 20 to Rs. 6,000. And that makes it affordable, especially when you look at luxury stores crowding the city and catering to a niche market.
So if you want to pick up chic leather table casements and a rug for your house, or a fancy, sequined throw for your sofa-set, you might just come across the perfect gift you needed to buy for a friend or family member.
There is also garden furniture or if you want to throw in some cushions for a cosy evening in your balcony. The colours are arresting — plum, purple, red, lime green, beige, turquoise, gold and chocolate-brown — and the themes and colours change every few months. The products are washable and you don’t have to run to the dry cleaners.
If you want to be hip and happening, there are shrinkers to hang from your window or door in different hues. And for some glitter and shine, be adventurous and buy that shiny bedspread or you still prefer to stick to the conventional there are deep chocolate-brown towels with streaks of blue. Or if you want to pick up even three wine-glasses or just a one candle-holder, you can go ahead.
Creative Head Radhika Kapur says that Area is the store where you can play around with colours, mix and match and have you buy something that is essential and not overpriced. It is open from 11 a.m. to 9 p.m. on all days and is at No. 514, C.M.H. Road (diagonally opposite Fab India). Call 41636400/500.
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