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Tuesday, May 03, 2005

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Buylines


Just juices

Godrej Industries (Food Division) has launched a range of fruit juice flavours for the first time in the Indian market under the brand name XS. In addition to the Litchi flavour, the new range brings options such as Kiwi Kraze (a tangy combination of kiwi-apple-lemon), Berry Blast (a blend of strawberry-cherry-black currant) and Triple Tickle (a blend of apricot-peach-apple). Santra Swing, the orange variant, is also part of the juice bouquet. Besides, Godrej has introduced a 100 per cent Natural range in orange and apple under the sub brand Only Juice. The new XS range will be accompanied by a Super Sipper, a perforated straw. XS is priced at Rs. 15 for 200 ml and Rs. 65 for 1,000 ml, while Only Juice is priced at Rs. 72 for 1,000 ml.

For li'l girls


Disney shoes of Walt Disney Company has tied up with Sierra Industrial Enterprises, which manufactures and markets Disney shoes for kids (0-10 years) in the country. The footwear has Mickey Mouse, Mouse and Pals, Winnie the Pooh and Friends and The Disney Princesses. The Disney Princess collection is a range of shoes for girls (3-10 years). The attraction for little girls is the Princess slippers, ideal for summer in light weight EVA material and embellished with Cinderella. While the Cinderella slippers are priced between Rs. 145 and Rs. 195, the shoes are priced from Rs. 595 to Rs. 845. The line is available at Shoppers Stop, Lifestyle, Metro, Regal, Loft, Lilliput and other multi-brand outlets across the country.

Mango everyday!


Kellogg has come up with its latest offering `Mango Cornflakes'. It is enriched with real mango puree and fortified with iron. For a nutritious breakfast, all you have to do is add milk and watch the cereal turn a bright, sunny yellow. Other varieties are Kellogg's Classic Cornflakes, Delicious Honey Crunch Cornflakes, Yummy Strawberry Cornflakes and Almond Cornflakes.

Rough and tough


Deltatex paint gives that rough look to exteriors, which is now the fashion. The exterior paint combines the beauty of colour and texture with the strength to endure extremes of weather and pollution. A 20-litre bucket costs Rs. 3,000 and ensures paint coverage of 1,000 sq ft. (Rs. 3 per sq ft paint cost, labour being extra). Deltatex comes in over 30 shades from Taj Grey, Mushroom and Honey Tan to Brandy. The water based, easy to apply paint protects buildings from looking black due to dust and protects against growth of fungi and algae. Available at all leading paint stores all over the country. For details contact Delta Structural Chemicals, 20, Malkani Mahal, Worli, Mumbai, ph: 022 24381133.

Scent and sensuality


Elizabeth Arden has introduced a new fragrance, Provocative Woman, that is at once sensual and seductive. It is a medley of quince, ginger lily, water lotus, midnight orchid, papaya blossom and more... The shape of the bottle is inspired by the curve of a woman's back, accented by a deep aubergine highlight. The line-up comprises an eau de parfum spray (30 ml at Rs. 1,450; 50 ml at Rs. 1,975; and 100 ml at Rs. 2,450); body lotion (200 ml at Rs. 1,230; bath and shower gel (200 ml at Rs. 990); deodorant spray (150 ml at Rs. 790); and cream deodorant (50 ml at Rs. 390).

Cool collection


Monte Carlo, apparel brand from Oswal Woollen Mills, has unveiled its Spring-Summer '05 Collection, comprising 200 new designs. The highlight is the "Frost Finish" line of T shirts. The fabric has been designed to quickly absorb sweat so that wearers keep cool and odour free throughout the day. As for the designs, stripers and wrap stripers form an integral part of the collection and the colours used are aqua green, marine blue, rust, orange and raisin. The new line is of T shirts is priced from Rs. 300 to Rs. 900 and the Frost Finish range at Rs. 700 onwards. The collection is retailed through leading multi-brand outlets throughout the country.

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