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Maanisha Kochar in New Delhi.

`MY IDEA of fashion is giving women what they want. Today's customer is very aware. They know the trends, colours and fabrics in vogue. So you have to give them the best," says upcoming fashion designer Maanisha Kochar, at the launch of her summer collection. A product of the Pearl Academy of Fashion, Maanisha is determined she will make it big one day. "My winter collection was a big success and that made me come up with this summer collection," says the 21-year-old.

Her collection includes Indian ensembles like saris, suits, kaftans, ponchos as well Western wear using white thread, stones, pearls and ribbon work. Most of these can be worn with jeans or trousers. "As this is a summer collection, I have used lemons, peaches, lime-greens and powder pinks. Also, most of the embroidery is hand work," she says.

If you think buying from Maanisha's collections will make a hole in your pocket, you might be in for a surprise, as she has kept a range from a minimal Rs.3000 to an expensive 30000. "Anyone,can afford these outfits and they cater to the age group of 15 to 50 years," says Maanisha.

Always influenced by the printed and zardozi creations of Ritu Kumar, Maanisha does not want to be stereotyped at this age. "Right now, I am not concentrating on any particular theme or design and instead, my collection is quite varied. The only things I want to connect myself to are good quality and neat work," she adds.

At the age when most girls of her age are on the threshold of their careers, Maanisha has already launched two collections and is ready to launch her studio-cum-retail outlet where her creations will be up for sale. What is her mantra of success? "Planning is the key. I always plan what I want to acquire. I had decided to be a designer and launch my own works early, and I have achieved that." She desires to style for the likes of Sushmita Sen.

But right now, the only thing on Maanisha's mind is her soon-to-be-launched outlet on Kasturba Gandhi Marg. All the best, Maanisha!

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