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Of kitsch and couture
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Hyderabadi designers and fashionistas react to the recent Seagram's Blenders Pride Fashion Tour
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Photo: Satish. H
TWIN CITIES' designers, boutique owners and fashion buffs had a definite and mostly unanimous take on the work presented by the four designers at the recent Seagram's Blenders Pride Fashion Tour 2005 here.
Wendell Rodricks faced flack for his usage of a not to so haute colour in Indian couture. "He was not up to his standards. He chose brown, that's rather boring on the ramp," observes designer Joseph Sundar. "Designers such as Wendell are extremists and have a niche market -- very few people prefer non-embellished garments and drapes. But there are takers," says Smita Shroff, Elahe who retails Aparna Chandra, Wendell Rodricks and Malani Ramani.
Another disappointer was Aparna. "I know Aparna as a designer who makes practical clothes, midway between affordable and high priced. I expected to see more practical lines," opines Sashikant Naidu. Malini was wearable, most opined. "The price point is between Rs. 4,000 and Rs. 20,000. I spoke to her. We would be retailing them," says Vinita of Marichika.
The final vote went to Malini Ramani and Rocky S. "Malani was fantastic, cuts and whole styling was fabulous. Rocky S rocked for sure. So many outfits, so much variety. I will be getting his line in three weeks. Talks with Malani are on the cards," says Rohit Reddy, owner Strip.
Rocky inarguably appeared to be the ramp scorcher with his off white trousseau, or mint green and peach corsets teamed with sweeping skirts. "He seems to be thinking in terms of summer wedding," agrees Sashikant Naidu.
Look of the '70s
Most designers presented their interpretation of summer — flare and flounce, patchwork, layering of sheer fabric. Not forgetting the romance with the '70s' bubbly look. Read retro. Post tour, fashion forecast for the Spring Summer 2005 Hyderabad, designers feel, is sheer fabric, shades of pastel and finally pop art. "Long skirt with backless halters, more Indian look — slimmer or fitted kurtas teamed with crushed and crinkled Patiala salwars and smart small stoles instead of elaborate dupattas, plain dress with embroidered sleeves," feels Naidu.
This time around, a lot of twin cities' retailers are planning to bring in the lines. "Hyderabad is a potential market. We provide platform for designers and retailers. As regards placements, it depends on interest of individual shop owners. Malls have exclusive section for designer wear, apart from boutiques retailing designer wear. Labels have become popular after the show as we noticed last year," says Deepa Mohan key account manager Seagram's, Hyderabad. The next haute event from the liquor major would probably be the year-end clubby Fashion Fringe.
Meanwhile, after ponchos, kitsch promises to be the flavour at hi streets this summer.
SYEDA FARIDA
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