The style quotient
Preeti Jhawar is another star to look out for in the fashion firmament
Experimenting with textures: Preeti Jhawar
THERE'S A sense of proportion in the way Preeti Jhawar plays with paradoxes. There's fun in the way she conjures up textures, yet there is an element of formality in styling. Her hues are fuchsia and acid brights, but the embellishments are so subtle that you'll mistake them for mild textural experiments. It's for the young, but it's grown-up fashion!
At Collage, Greams Road, recently to unveil "Bubblegum," her debut line for Chennai, this Kolkata-based designer comes across as a mix of two contrasting elements art and commerce. "I love experimenting with textures. The plain, drab look of materials don't appeal to me. I like to do some value-additions," she says, pointing out to the gentle heat embossment she has done on kurtas. "I'm not interested in dressy embroidery," she adds.
"As for the Chennai market that has grown remarkably over the years, I've created a line that blends style, wearability and affordability. I've taken care to keep the price points low," says Preeti, displaying some superfine suede skirts with touches of cutwork. "This season, the silhouettes are going to be sleek. That's why the skirts are more structured."
One of Preeti's creations
Cotton, mull, georgette, imported nets are some of the other materials she uses.
A NIFT graduate who bagged the "Designer of the Year" award, Preeti says she was passionate about designing clothes since childhood. "I loved designing dresses for my dolls," she gushes. "Looking back, clothes have been a kind of obsession. My mom always had this fear that I might show up on the ramp some day as a model."
About surviving in a creative hub like Kolkata, she says, "Yes, there is so much competition, it is psychologically stimulating. Secretly, we designers compare each other's works and try to do better. Business will be boring without competition."
Said to be the youngest Indian designer who will be showing her works at Harrods, U.K., Preeti goes on, "I hope to participate in the Lakme India Fashion Week next year. I just need some time to establish myself in the fashion firmament."
T. KRITHIKA REDDY
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