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Fizz out with pizzas

S.S. Kavitha takes a bite of the pizza fest at British Bakery.


FOR THE elderly, the word `British' rakes up memories of colonial suppression. But add "bakery" to it, and young and old immediately connect it to the spot between Periyar Bus Stand and Madurai Junction.

Yes, British Bakery has become a favourite hang-out with its variety of sweets, drinks and snacks on the racks.

Last three weeks in particular, the bakery's crispy cheesy pizzas have been attracting all. Courtesy, a pizza festival that is on and families, children and students are flocking to the place.

Pizza mela

Called the Pizza mela, the bakery is offering 40 varieties of pizzas. And tastily enough, the menu is changed fortnightly. Claims the bakery owner, V. Balasundaram, "this is the first time a pizza mela is being organised in the city."

Given the pizza's rising popularity with Temple City's foodies, British Bakery decided to take the lead. It also decided to be different.

Though pizzas are essentially Italy-imported, the bakery has Indianised its taste to click with the local palate.

For instance, one of the variety offered is pizza mixed with chettinad spices. The other regular varieties are there too, like the veggie, baby corn, mushroom and chicken and are fast disappearing from the shelf. The sweet variety called `Dessert pizza' is prepared with fruits of customers' choice.

All pizzas are available in three sizes: small, medium and large. Since business is all about attracting maximum customers, no trader can afford to miss out on kids especially when a pizza festival is on. The highlight of the mela, therefore, is the `kids pizzas' which is available in two varieties, veggie and chicken.

Each kid's order contains two slices of pizza, an ice cream and a toy. As an offer, 200 ml pepsi bottle is given free with all large pizza orders. The price of the pizza ranges from Rs.30 to 120.

Array of varieties

"If you want to treat your taste buds, just barge into British Bakery. You will find an

array of new varieties of pizzas besides the old items," promises the owner's brother K. Senthil Kumaran.

Eating out was perhaps a social taboo earlier in this conservative town. But not any longer. It is a part of the life style as S.Saravanan of a city college chuckles, " at the end of a hard day's learning, I prefer to come here to spend time with my friends."

B. Makesh, a wholesale dealer of gift articles, says: " It's good to have such melas. We need something in Madurai to enjoy and have fun. Baby corn pizza is good here and my kids enjoyed the feast."

Though the Bakery is limited by space, when good food is served with care, customers do not seem to mind the space crunch.

The variety and taste dominates minds and stomachs.

Don't miss out the pizza mela then. It is on till this month end.

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