Online edition of India's National Newspaper
Saturday, Jan 08, 2005

About Us
Contact Us
Metro Plus Thiruvananthapuram
Published on Saturdays

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Entertainment | Young World | Property Plus | Quest | Folio |

Metro Plus    Bangalore    Chennai    Delhi    Hyderabad    Madurai    Mangalore    Tiruchirapalli    Thiruvananthapuram    Vijayawada    Visakhapatnam   

Printer Friendly Page Send this Article to a Friend

Creative solutions

Imagequity+ helps bring down barriers in the corporate world



Avis

HIT BY falling revenue and sagging morale, an IT firm decided to seek the help of a consultant. Highly qualified professionals, many of whom were from the Institutes of Indian Technology, were not amused when the consultant told them to make paper planes in his very first session with them.

Thirty minutes and many paper planes later, the room was filled with a group of dishevelled but laughing group of techies who animatedly discussed the aerodynamics and trajectories of the planes they had constructed.

For the consultant, Avis, Chief Executive of Imagequity+, it was yet another success story to add to his long list. It also reinforced his belief that many of the problems in organisations arise owing to lack of inter-personal communication.

"This technique was pioneered in the United States. It believes in building up the reputation of a firm and not just a brand. It is a holistic theory that looks at who you are, what you are and what you have to say."

Founded in 1996, Imagequity+ tries to find creative solutions to specific problems that plague a firm. Says Avis who was in Thiruvananthapuram recently to work with a large corporate body in the private sector, "For many people, workplaces are synonymous with deadlines, stress and competition. And longer hours of work are forcing many managers to spend more time in the office. If people feel that work is fun, then they will look forward to coming to work. This will have a positive effect on the morale of the firm."

Using a technique called `Bonzer' Avis and his teammates try to break down the walls in an organisation. "Bonzer is an Australian term that means a `jolly good fellow,'" explains Avis. Since each organisation is unique, the staff members believe in minting solutions for that particular firm.

The CEO points out with pride their work with officers of the Tamil Nadu police.

S.N.

Printer friendly page  
Send this article to Friends by E-Mail

Metro Plus    Bangalore    Chennai    Delhi    Hyderabad    Madurai    Mangalore    Tiruchirapalli    Thiruvananthapuram    Vijayawada    Visakhapatnam   

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Entertainment | Young World | Property Plus | Quest | Folio |


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Comments to : thehindu@vsnl.com   Copyright 2005, The Hindu
Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu