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Digits and diamonds

Ishi's makes sure you don't forget significant dates in your life



Bharathi and Vishnuvardhan at the launch of Ishi's new range

DO YOU spell your name with that lucky extra "k" or "a"? Is your furniture positioned to face a certain direction? Are you into numerology? Ishi's has a new range of "unforgettable" digital jewellery which allows you to pick out your favourite number.

At the launch of this new range, the well-known Bangalore numerologist Ksheerasagar Samratt made personal predictions for shoppers and highlighted the importance of numbers and how they affect people's lives.

The intent behind including numbers etched on to the jewellery is to serve as a reminder of important and significant dates in customers' lives. The number on the pendant will remind you of the special day in your life; your first kiss perhaps (if you are young enough to remember it!), or your anniversary day or a first date.

Speaking about the range, Manoj Subramanian, Marketing Manager, Ishi's, said: "If possible, we would always like to keep these unforgettable dates close to us as reminder of the day which means so much to us."

The range includes diamond-studded digit pendants priced at Rs. 1,100 and can be worn as an everyday ornament. Ishi's products are available at 65 retail stores in 21 cities in India. In Bangalore, Ishi's is available at Lifestyle, Bangalore Central and at Westside.

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