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Mahima is an angel

Roped in by PETA, Mahima Chaudhary is advocating the cause of vegetarianism


THE LATEST buzz in Bollywood is that Mahima Chaudhary has grabbed an important role, with no meat in it! But there are no second thoughts for the beautiful actress, campaigning as she is for vegetarianism. Roped in by People for Ethical Treatment of Animals (PETA), Mahima is shown walking in the clouds and holding a basket of flowers and fruit next to the tagline "Be an Angel... Go Vegetarian". The actress says she wants her legions of fans and all Indians to know that they too can be "angels" by adopting a healthy and humane vegetarian diet.

"Being vegetarian, I feel better physically, but even more importantly, I feel better spiritually, knowing that I haven't needlessly taken a life," says Mahima. "Billions of animals are slaughtered for food worldwide, and I shudder to think how they are treated in factory farms. What better way to celebrate this festival season than by being an angel for animals and putting compassion on your plate."

Ace photographer Atul Kasbekar shot the ad while acclaimed designer Hemant Trevedi, who is also a conscientious vegetarian created the outfit. "I respect our planet too much to eat animals or use their skins in my creations," says Hemant, who was a finalist in PETA's annual "hottest vegetarian alive" contest this year.

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