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Mamas' man

He claims he knows mum best, as he designs clothes specially for expectant mothers.


HE IS a designer with a difference, Quite surprisingly, even women who at some point in their lives have felt the need for such clothing or know they will, chose to carry a stoical attitude. Meet Harinder Singh, a gentleman who designs maternity wear.

Don't dismiss him till you take a look at his designs. The designer, sans a designing school degree, ventured into the field when he observed the scarcity of maternity clothes in the market.

"I felt that in India, there is no such clothing for expectant mothers as is the trend abroad. This area was highly neglected. Becoming a mother is a big thing. During this period a woman's body undergoes a lot of change. They need comfort clothing. I felt I should do something for the mothers."

Expanding his garment store, Curves, was his second motive. Addressing women's clothing needs is not new to him. After his debut as a lingerie designer a decade back, he forked into designing nightwear and then Western outfits. Four years back, when he set foot into this specialised section he was armed with the knowledge of a woman's dressing needs during the nine months and beyond.

Claiming to be the second in the maternity wear business, Delhi-based Harinder designs mother wear "by intuition and perception". His clothes seem to speak well for the efficiency of both senses.

For the working woman

Says Harinder, "An increasing number of women are working now. They are particular about what they wear during that period. They want to be comfortable. The demand comes especially from working women."

The need of this segment is transient, admits the designer-cum-entrepreneur, and he does not stock surplus clothes. For instance, he has a limited stock of denims. He dedicates just a fraction of the first floor of his boutique, Curves, at South Extension market, for ready-to wear maternity clothes.

However, one can always get outfits made to order. One of his specially designed pieces is the nursing gown, with a slit in the inside layer that dispenses with the hassles of frequent buttoning and unbuttoning. In formal wear, the feeding shirt comes with a flap.

The designer firmly believes in the power of colour. "I use a lot of bright colour as I feel it has a good effect on the baby. The nature of the baby depends a lot on the mood of the mother." No wonder his clothes have a lot of positive colours to keep the expectant mothers in spirits.

As for costs, he feels, "It is fairly priced in comparison to the quality we offer."

He is also aware women will not spend too much on clothes they require only for a few months. "Our clothes are such that from the fourth month till the ninth month one doesn't need to change the garment," he assures.

"I design," is his wide-eyed reply to the question of what he does in his spare time. "Money is not my motive. When my customers are satisfied with my work, that is a bonus for me."

Spoken like a true designer.

URMILA RAO

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