Belting out poetry
Plain prose won't do to describe a kamarbandh that costs Rs. 2 crore
Jackie felt like a `million bucks' wearing the kamarbandh -- Photo: Sampath Kumar G.P.
OXFORD ENGLISH Dictionary describes a cummerbund as a "wide band of fabric worn around the waist, especially under a dinner jacket." The object and the word, incidentally, did us natives proud by entering the hallowed spaces of the English language and culture rather early in our Raj days.
But when you make what's essentially the same thing in a kilo of 18-karat pink and white gold and stick 8,000 diamonds weighing 200 karats into it, what changes is not only the spelling of the word, but the language in which you describe it. Made by Ishy's, diamond jewellery makers, this one inspires poetry of the oh-so-delicate variety: "It starts at the naval, signifying birth, and slowly blossoms into a whirl of drips and drops at the waist, symbolising a full-grown woman and her many facets and manifestations, before it gracefully tapers off a little below the hip."
Essence of a woman
There's more poetry coming from Marzin R. Shroff, the CEO of Ishi's, on this jewel that "toasts the essence of a woman": "Ishi's is about appreciation, recognition, love, value and depth of feelings. A brand that helps one remember at all times that there is someone waiting to be remembered and appreciated. It helps bridge relationships, build strong bonds and create lasting memories... " The colour pink, he says, signifies femininity, sensuality and tenderness, while white portrays a woman's selflessness and unconditional love. But, of course, it's not just flair for poetry, but hard-headed business sense that's driving Ishy's efforts of this kind. (Remember, they made a diamond tie last year?) Calling it "an occasion-driven brand", Manoj Subramanian, the Marketing Manager of Ishy's, says that the kamarbandh is a prelude to the wedding and Deepavali season. They have earlier designed Forever Rings for Valentine's Day (with "I love you" inscribed on a diamond) and Mother's Day pendants. If you wonder who would buy a kamarbandh worth Rs. 2 crore for a wedding, Manoj points out that we are now a country where people buy cars for Rs. 5 crore.
Manoj is no hurry to sell this specially-designed kamarbandh, but there are already enquiries from Delhi, he says.
At the presentation of the kamarband in Bangalore at Lifestyle Store, model Jackie Shetty wore it against a black sari. The elaborate jewel may not have looked too comfortable on Jackie's angular frame. But she looked pleased and wore a smile as blinding as the camera flashlights.
How was she feeling? "Like a millions bucks, for sure!" she said, the smile growing bigger and taking her high cheek bones to an all-time high. But isn't it a little scary to be worth that much? And that inspired Jackie too into some poetry of her own: "Oh, it brings out a woman's hidden personality and... "
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