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Painting for phone: Samsung Electronics Vice President Kunal Ahooja and Satish Gujral in New Delhi. Photo: Rajeev Bhatt.

SATISH GUJRAL'S paintings are expensive. Not everybody can afford them. But those who have Samsung mobile phones with GPRS connection can definitely have them. Not life-sized, but shining from their mobile screens. And that too, free of cost.

Samsung has tied up with this great contemporary painter under which three of his paintings with bright hues can be downloaded onto the mobile.

The avowed reason for the move is to create awareness among people about contemporary art in India. "We not only wanted to give our users a different option from whatever is available, but also to create awareness about great contemporary artists among the common people. Of late, art appreciation is growing among people, and Indian artists are getting recognition in India and abroad," reasons Kunal Ahooja, Vice President, Telecom, Samsung India Electronics.

Gujral's paintings

Right now one can download only three of Gujral's paintings, though not pictures of his sculptures, because the rich colours of his paintings can be reflected lucidly through the colour display on the phone. Since the sculptures are not multicoloured, these are not considered fit for the purpose.

Though Gujral could be called the launch vehicle for the programme, the service will not be restricted to his works alone. "Soon we will tie up with other artists also. Both fresh and senior, to create further awareness," promises Ahooja.

Interestingly, as soon as the service began, the operators started getting responses from "some very renowned painters who have offered their works for downloading," he claims.

The service, which is free of cost to begin with, will be priced "nominally" once it gains momentum.

The users can download these paintings by going to the Samsung website in the Samsung Fan Club's wallpaper section. Here they can choose the painting, leave their mobile numbers and expect it to reach them "within no time".

A good beginning?

RANA SIDDIQUI

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