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Another jewel in the town
Model Nethra Raghuraman wearing an Orra set in New Delhi. Photo: Anu Pushkarna.
IN THE jumbled up jewellery market there is one more entry, Orra. And as usual they are also claiming, "We are different."
Vijay Jain, the CEO says, "There is a dearth of diamond centric stores in the jewellery market particularly in the high-end segment. I hope we would be able to fill the gap."
According to Vjay, the company is not limiting itself to bridal jewellery and offering options for the entire day. "India is the third largest market for jewellery and the demand is growing by 15 percent every year," maintains Jain.
A part of the world-renowned Rosy Blue group, which claims to be the largest manufacturer of the diamonds, to start with the company is planning a retail chain of 20 stores in 15 cities including Delhi.
Continuing with their policy to hire top models and actresses to promote their products, here they have roped in the likes of Nethra Raghuraman, the top model who after raising expectations of a Bollywood career with a remarkable debut opposite Kay Kay in Mahesh Mathai's Bhopal Express and a smallish role in Govind Nihlani's Takshak is trying her luck again at the box office this week with Pankaj Parashar's Inteqam starring Manoj Bajpai and Isha Koppikar. The film is loosely based on Basic Instinct.
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