Online edition of India's National Newspaper
Saturday, Oct 30, 2004

About Us
Contact Us
Metro Plus Thiruvananthapuram
Published on Saturdays

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Entertainment | Young World | Property Plus | Quest | Folio |

Metro Plus    Bangalore    Chennai    Delhi    Hyderabad    Madurai    Mangalore    Tiruchirapalli    Thiruvananthapuram    Vijayawada    Visakhapatnam   

Printer Friendly Page Send this Article to a Friend

Designing success

Priya Jayanand designed a new logo for the UGC


PRIYA JAYANAND has every reason to be proud. The University Grants Commission (UGC), now uses the logo designed by her.

It was no mean accomplishment. Perhaps it was for the first time that such a nation-wide contest with many phases, reviews and analyses was conducted. Born in a family of painters and sculptors, it was quite natural for Priya to join the Arts stream. Her mother's uncle and freedom fighter Kottieth Soman was a reputed sculptor. It was her father, M.C. Jayanand, an architect and artist, who inspired her to select the arts as a career. Her mother, Beena, is also an artist.

The procedure

Priya, who is now working in an advertisement firm in the city recalls, "I was then a final-year student at the Fine Arts College, Thiruvananthapuram. It was the then Prime Minister, Atal Bihari Vajpayee, who suggested that the UGC logo be redesigned. He emphasised the need for a logo that could convey the message of the prestigious institution."

The UGC set up an expert committee for the purpose. It included three renowned personalities from the art field - Jeram Patel, former dean and Head of the Department of Applied Art at M.S. University, Vadodara, Rajeev Lochan, Director of the National Gallery of Modern Art, and Nand Katyal, former art director of `Span.'

The committee decided to entrust the job to the young generation of India. A nation-wide contest for the students of arts colleges was announced. The UGC received 370 entries from the students of 16 prominent art institutions. Five young artists were short-listed and invited to a three-day workshop at M.S. University last September.

Final stage

"I was quite surprised and happy. At Vadodara, we interacted with veteran artists and designers, who asked us to make slight modifications in the design without changing the basic structure. It was an enriching experience. My design included the Ashoka Chakra and only my design had something that conveyed an Indian concept. That gave me some confidence after the final submission," remembers Priya.

A five-member committee, including V.N. Rajasekharan Pillai, B.N. Tandon, Vasant Gadre and Aruna Goel, examined the final entries. It took almost two months for the completion of the selection procedures.

"Although I was hopeful, I was nervous," says Priya.

She was awarded a Certificate of Excellence and a cash award by the UGC Chairman, Arun Nigavekar, at a function in New Delhi.

M.S. VIDYANANDAN

Photo: S. Gopakumar

Printer friendly page  
Send this article to Friends by E-Mail

Metro Plus    Bangalore    Chennai    Delhi    Hyderabad    Madurai    Mangalore    Tiruchirapalli    Thiruvananthapuram    Vijayawada    Visakhapatnam   

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Entertainment | Young World | Property Plus | Quest | Folio |


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | Home |

Comments to : thehindu@vsnl.com   Copyright 2004, The Hindu
Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu