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Go for gold this season

Looking for gold? Drive down to Gurgaon, where Gold Souk promises you jewels on earth. All under one roof.


CAN YOU remember the last time you went shopping for jewellery with your family? What was the experience like? Along with the cost of those lovely chokers, bangles or other bric-a-brac, did you also pay for the headaches of scouring markets across the city amid dust, grime and sizzling temperatures, be it the crowded alleys of Bank Street in Karol Bagh or the narrow lanes of Chandni Chowk?

If you ever sent up prayers for a one-stop shop for all your jewellery needs, they have been granted graciously. The Gold Souk is here. All set to be opened in Gurgaon next week, the Souk promises to provide jewellery of all types and kinds under an air-conditioned roof along with additional comforts of eateries, and lounges. G.S. Pillai, President of Aerens Gold Souk International Limited, says the Souk (an Arabic word for a bazaar), "Aims to provide a wide range and variety of jewellery under one roof along with convenience and ambience. Here jewellers from across the country will showcase their collections so that customers can have a lot to choose from."

Big names here

The 65 jewellers who have bought or rented space in the souk come from various corners of the country - Mumbai, Cuttack, Kolkata , besides Delhi and Gurgaon. They include big names like Bholasons, Hazoorilal, Lotandas, Talwar Jewellers, M.P. Jewellers, Bholasons and B.C. Sain. Among diamond jewellers Classic Diamonds, Prism Diamonds and a host of brand names will be there. Customers with a taste for something different can look out for jewellers from Dubai or Italy. Designers like Sabina Batra, Roselie Paul, Roohi Nanda, Manish Khattar and Monica Kapoor who are promising young names in the field will also showcase their creations here. It would not just be gold but diamonds, platinum, silver, pearls and precious stones - anything and everything to do with jewellery will be here.

Pillai says as jewellery is bought by people across all ages, gender and income groups. "We are targeting not just customers from Delhi or Gurgaon, but also buyers from North India, within 300 km of driving distance from the Souk," so even those coming from places like Agra, Moradabad, Kanpur, Jaipur, Karnal or Hissar can do their shopping without feeling lost in another city.

Beyond jewels

What was the need for a gigantic souk when already there are so many jewellers in the market?


Pillai says the souk offers facilities that no other market or jeweller can provide. After a comfortable parking shoppers may spend an entire day there. `While women can get busy in surveying and buying business, the children can go to play stations, husbands can relax in lounges and if hungry, there are restaurants to take care of that," he says. Such shopping experience would not just be easy on the nerves but also worth cherishing.

Regarding security he says every step has been taken to prevent anything untoward from happening and especially at night-time entrance to the building would be strictly monitored. The Souk will operate from 11 a.m. to 7.30 p.m. so that people can reach their homes well in time.

Pillai is confident customers to the souk will be serious buyers. Though anything from a small ring worth Rs.1,000 to a bridal set worth lakhs can be bought here, any customer who means business is welcome. So go and take your pick.

NAMITA SINGH

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