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Meticulous and mellifluous

Ramakrishna's creativity and Sridevi's enthusiasm make the couple a perfect match, says Mubin Sultan


THERE IS no shortcut better than hard work for success; an illustration to this is the savant Rama Krishna, Managing Director of Efftronics, one of the major contributors in making Vijayawada a tech-savvy city. The electronic advertisements that have come to add a touch of sophistication to our streets is an outcome of `Efftronical creativity.'

Equally comfortable with making both software and hardware, Rama Krishna's team is busy updating itself with the latest technological developments to compete on a larger front. Proud of her husband's creativity, hard work and zeal, Sridevi sums up all her appreciation into a compact friendly smile, reflecting her genteel nature.

Love for mechanism

Enjoying hot chicken corn soup with chilly loose prawns, the couple embarked a journey to recall the memorable days of student life. With her schooling and college done in Tenali, under her father's supervision, she remembers being occupied with academics leaving no scope for other activities. Rama Krishna's zest for mechanism showed at an early age. He remembers riding scooters and tractors even while he was in secondary school. "But mechanism was very interesting to me, I could manage to repair most of the vehicles when in college," he says.

REC-IIT

Neither the simple schooling nor the modest college hours could stop Rama Krishna from making an engineer of himself. A graduate from REC, Surat, he had done his post-graduation from IIT Delhi and started of his career as a lecturer. But, it wasn't long until he realized his dream and vent his creativity by coming up with the idea of establishing `Efftronics' supported by other friends. "It was very tough initially, he would come home at the crack of dawn and start off working the next day again," says Sridevi. But going by her nature, she always stood by him as a pillar of support, encouraging her husband. These days she is putting up with the busy hours of her son Anvesh, a student of engineering and daughter Sphoorthi, an Intermediate student.

Germans are good

There's nothing Rama Krishna has to do to relax himself. "Work is relaxation to me, it is the satisfaction of having done my duty that relaxes my mind," he says. Sridevi enjoys embroidering and watching good movies on television. In his attempt to keep up with the world's pace in technological developments, Rama Krishna has travelled to Europe and is all praises for the Germans who are perfectionists. Though he admires the West, he has never entertained the thought of moving abroad. "I am happier than my friends abroad and also more comfortable, moreover, it would be `cheating' on my part to leave the country. It has educated me and I must render my services to the nation," he says, being modest with pulkas, chicken labbabdar and baby corn masala. He is looking forward to realizing his dream of coming up with a school. "Education has the power to wash away any kind of misery," he says.

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