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For the hair-brained!
HAIR CARE has certainly come a long way from the days of coconut oil and curlers. Schwarzkopf Professional, an international hair care product manufacturer, has come up with funky new hair colours to match the festive mood. Its latest offering in the Indian market is the Igora Action Paint with the introduction of five intermixable shades of the most trendy, vibrant colours in yellow flare, orange glow, red spark, ruby craze and blue splash.
Recently Igora Action Paint was launched at New Delhi's Hyatt Regency where Sandrine Verrier, from Franck Provost Mumbai, showcased stunning looks with Action Paint at a seminar. "These are really funky and easy to use hair colours. The hairstylists can get really adventurous and creative with this vibrant range, while the client should let the hairstylists play with Igora Action Paint on their hair to get real creative looks!" says Sandrine.
Shekhar Sethu, General Manager, Schwarzkopf Professional describes Action Paint as "a product for the rebel, a product for those who don't believe in tradition and break the rules, if only for a short while."
The first product of its kind in the hair colour segment, Schwarzkopf Igora Action Paint is a temporary hair colour that remains for up to 10 washes and works on pre-lightened hair. Ready to use directly from the tube with a special tint brush, the dye offers the choice of changing colour every week or mixing different shades. The price of the tube is Rs.1499 for 150ml.
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