Online edition of India's National Newspaper
Thursday, Oct 07, 2004

About Us
Contact Us
Metro Plus Bangalore
Published on Mondays, Tuesdays, Wednesdays, Thursdays & Saturdays

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Entertainment | Young World | Property Plus | Quest | Folio |

Metro Plus    Bangalore    Chennai    Coimbatore    Delhi    Hyderabad    Kochi   

Printer Friendly Page Send this Article to a Friend

For the heartthrob

Up close with Akshay Kumar on matters of the heart


THE 30-SECOND commercial is already on air. And it has kicked off an SMS signature campaign to support your heart. The man at the centre of action is actor Akshay Kumar.

Advocating the cause of heart and keeping it in good health, Akshay, the Good Heart ambassador for The Institute of Preventive Cardiology Foundation in Mumbai, was caught on camera walking on a ledge of a 24-storey building in Mumbai for the cause. The shoot went on Star Plus from October 1. And thereon began the messaging service on the number 7827 to raise funds for the cause.


Says Akshay: "I know we are busy in everyday life to support any cause. So, we have tied up with Star to make it simple. All one needs to do is to SMS `heart' to 7827. Out of every rupee, Star will donate 25 paise to this cause." Also, every time you send an SMS, an automatic reply message gives you one tip to take care of your heart.

"Today, it will cost you only a rupee. And if you are not careful, someday, it could cost your life!"

Warning enough?

Printer friendly page  
Send this article to Friends by E-Mail

Metro Plus    Bangalore    Chennai    Coimbatore    Delhi    Hyderabad    Kochi   

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Entertainment | Young World | Property Plus | Quest | Folio |


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | Home |

Comments to : thehindu@vsnl.com   Copyright 2004, The Hindu
Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu