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Monday, Oct 04, 2004

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For that heart throb

Up close with Akshay Kumar on matters of heart.



HAVE A HEART: The Good Heart ambassador Akshay Kumar.

THE 30-SECOND commercial is already on air. And it has kicked off an SMS signature campaign to support your heart. The man at the centre of action is actor Akshay Kumar.

Advocating the cause of heart and keeping it in good health, Akshay, the Good Heart ambassador for The Institute of Preventive Cardiology Foundation in Mumbai, was caught on camera walking on a ledge of a 24-storey building in Mumbai for the cause. The shoot went on Star Plus from October 1. And thereon began the messaging service on the number 7827 to raise funds for the cause.

Says Akshay, "I know, we all are too busy in everyday life to support any cause. So, we have tied up with Star to make it very simple. All one needs to do is to SMS `heart' to 7827. Out of every one rupee, Star will donate 25 paise to this cause." Also, every time you send an SMS, an automatic reply message gives you one tip to take care of your heart.

Calling himself "strictly health-conscious," he says he is quite particular about taking walks, eating meals on time and avoiding stress. Some things which his heart likes as anyone of us. Quoting "truly frightening" statistics given by the World Health organisation and also the prediction that in just 10 years time from now, 60 per cent of all heart patients worldwide would be from India, Akshay adds that he has not lost hope yet though. "I believe that we can do something to change the situation. Ten years ago, Japan was in the same situation as we are today. But they took a nation-wide campaign and today, the percentage of people suffering in Japan has almost halved."

Concludes Akshay, "Today, it will cost you only a rupee. And if you are not careful, someday, it could cost your life!"

Warning enough?

SANGEETA BAROOAH PISHAROTY

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