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Stitching together the future
STITCHING NEW yarns, designer Payal Jain is exploring fresh frontiers. One of the Indian designers invited for the Toronto Fashion Week, Payal is the only one who has created a new collection for the show over the past six months. Payal calls it a Western collection with styling all Occidental and detailing and structuring having oriental influence.
With the Western buyers limiting their experimentation to Indian fabrics, embroidery and embellishments, Payal is following their inclination. "In the choice of fabrics and craft I have used the indigenous richness. I have used varieties of silk, brocades, zardozi and chikankari and also tried to give some mughal touch in silhouettes with choga-inspired structure."
A riot of colours
Payal feels North American customer is ready to try different colours and that's why she is presenting a riot of colours. "Some colours like yellow and certain shades of green do not go well with their skin. Otherwise they are open to experiment."
As for the late foray into the international market, Payal feels Indian fashion industry is quite new in comparison to the established fashion houses in Paris and other European capitals. "We are a decade-old industry and are not getting as much support from the Government as fashion designers in Europe. We need grants for buying the latest technical equipments. However, things are improving with retail market picking up and fashion stores coming forward to buy from designers." Payal is going to leave her representative in Toronto who will take orders on her behalf once the week is over.
Penning a book
That's not all. Giving something back to her profession, Payal has penned a book "Fashion Studies" for those opting for fashion designing in plus two classes. "When I started off it was not considered a safe profession. Today it is sustaining. I think it's our responsibility to tell the freshers how to go about it." And Payal is not keeping the secrets to success to herself.
Apart from comprehensive lessons on styling, designs and textiles, Payal has also shared the business angle with the students. "Fashion designing is an art but after all you have to sell your work to sustain. So students need to be told at the outset that their work should suit market sensibilities."
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