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Immersed in commerce

Nitin Parekh's efforts to make it big in his chosen line is no fiction and the couple says it with diction, says Mubin Sultan


WITH HIGH-LEVELS of energy even at the end of the day, the zestful couple of Parekh and Pavana glided into Aroma's resplendent setting in DV Manor. Little can his unassuming disposition reveal the innate greatness that makes Nitin Parekh, an intelligent celebrity. Parekh is the Chairman of Trade and Commerce Committee of the Federation of Andhra Pradesh Chambers of Commerce and Industry and Co-Chairman of the Expert Committee on Indirect Taxes of ASSOCHAM, New Delhi.

A consultant for many multinational companies, Parekh's business desk at Hyderabad usually keeps him on the run. A native of Vijayawada, he could make up for his limited exposure during school and college, by hard work. "I remember toiling all day in my father's stores and then retiring to books in the nights," he says tasting vegetable Manchow soup. A product of KBN College, Parekh has come a long way adding degrees from foreign universities. "Books can build strong basics but the ins and outs of any subject can be perceived only through experience," says Parekh. His quest for expertise and perfection has taken him to the World Bank for management training along with 25 other delegates including the then Chief Minister, Chandrababu Naidu.

A great library

Pavana is from Pune. But, 21 years of stay in the city has made her a comfortable localite with a Telugu accent that sounds like a mix of Gujarati and Marathi. A petite embodiment of a pleasing temper, Pavana enjoys reading and is a magazine buff. Her husband's huge library collected over 30 years of interest and care, keeps her busy at home. "The library houses information regarding every subject and it is fun to explore it," Pavana proudly states. A content mother of a soon-to-be management guru and an engineer, she loves serving her family a variety cuisine every week. "Our kitchen is filled with aromas of a different State every week," she says munching Hari bhari kebabs.

An expert in the field of planning, Parekh's genius lies in the identification of the importance of strategy in business. As a specialist strategy drafter and troubleshooter, he is often invited to premier institutes to deliver lectures, which are made brilliant by examples drawn from his own experience. Parekh believes that a professional can do justice to his job only by imparting knowledge to youngsters and set himself as an example for a perfectionist. "Youngsters of today are bright enough to learn lessons from a person's lifetime of experience offered in a nutshell," he observes taking pleasure in vegetable biryani, capsicum masala and baby corn masala.

Hard work

Going down the memory lane, Parekh is reminded of the days he had to work hard to buy his books. Though he is still not satisfied with whatever he has achieved, he has no regrets too. "I have got all that I ever wanted, cars, plane journeys, and also more than what I ever dreamt," he says. "Believing that every next day would be even more brighter, keeps me going," says Parekh. Even with a job that demands his presence in every metropolitan city, Parekh prefers travelling than shifting his base from his hometown, Vijayawada.

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