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Accent on practicality

Mumbai designer Rachana's collection in gold is on display at Trendsmith


RACHANA, ALL of 24 years, belongs to the new breed of jewellery designers who think jewellery is meant to be worn and not stored in a locker. "Why buy something which you know you will never be able to wear often? Lightweight jewellery is now in vogue," says the designer.

Some of her creations are on display at Trendsmith, the jewellery showroom at T.Nagar. Her collection consists of party and everyday wear and traditional patterns set in diamonds, rubies, emeralds and other precious and semi-precious stones. "Colourful stones are the main attraction today. People like to buy stone studded jewellery so that they can match it with their attire. And in Chennai, more and more people prefer rubies and emeralds to other stones. Hence, my collection predominantly comprises jewellery set with these stones," she says.

Spells style

Chains, bracelets, rings, pendants and bangles form part of Rachana's collection. Tourmalines, black pearls and sapphires have also been used. "Although white gold is in, most of my collection is in yellow, while I have given a rhodium tint to some pieces," she says.

Be it the seven-diamond studded earring or rubies set in a chain, colourful tourmalines in a bracelet and neck piece, white gold jewellery inspired by flowers or the Ganesha set in rudraksha... her creations spell style.

Coming from a family of jewellers [her family has been in the diamond jewellery manufacturing trade for over 36 years], it's only natural that Rachana has a passion for designing jewellery. She is formally trained in jewellery designing and graduated from the Srimathi Natiibai Damodar Training Women's University, Mumbai. "I consult with my customers before designing the ornaments. Also I sit with my artisans and make sure I get the right mould," Rachana says. As for the price, it starts from Rs. 15,000.

That's not all. Trendsmith also has some offers for its customers. There is a gold exchange scheme wherein customers can exchange their old jewellery for contemporary and designer creations. This offer is on till August 21. There will also be an appraiser at the store to help customers evaluate their jewellery. For more information, contact 28157510.

PRASSANA SRINIVASAN

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