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The club upstairs



THE WAY AHEAD: Vineet Bajpai in New Delhi.— Photo: S. Subramanium.

A CHILD who stammered at the age of nine, a petrol pump attendant who went through the same unrewarding schedule day after day and a high school drop-out, India Research Press's latest release "Build from Scratch" is dedicated to such people who later came to be known as Albert Einstein, Dhirubhai Ambani and Bill Gates.

It might not be the first book on the lives of these great men but Vineet Bajpai, the author of this 209-page book distinguishes his work in a subtle way.

"It's not a paean to them. I talk of them only for bringing out the entrepreneurs from the so-called middle class," says Bajpai, who is also the CEO of Magnon Solutions Private Limited, a company dealing with web solutions. One might dismiss it as another piece for the dreamy eyed but Bajpai insists he is on terra firma.

He doesn't claim he can lend you revolutionary ideas or help you earn millions.

He simply wants to establish entrepreneurship as a viable career option. "People dismiss the idea because of the risks involved. They say you might need 10 years to succeed. I ask in which job can you get to the top in lesser than that. You may become a top notch when you retire but what about the years before that?"

Be patient

Having said all that, he believes starting one's own business is not everyone's cup of tea. Not because of the dearth of funds but because not everyone is patient, bold, has the ability to plan long term and see his business model with a balanced mind. But if one has that ability then one should go for some business depending upon his expertise, industry opportunity and gut feeling.

As for the crucial question of money, Bajpai points to several methods in his book. "It's not necessary to come up with a revolutionary idea for a business. Even the existing market can be tapped for which the best way is to find a high net worth individual. You have to stick out for a year or so and then convince someone to invest in your company. Once you have work to show, investments will flow in automatically." Bajpai sums it up by saying that you might fail in your effort but then you would have learnt in a few months what you wouldn't have learnt in few years in the corporate sector. All you have to do is convince yourself. Convincing yourself to read the book or checking www.buildentrepreneurs.com might just help you in that.

S.M. YASIR

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