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The Complan girl grows up!

Photo: Sandeep Saxena

Not ready to sit on her laurels, the Complan and Colgate girl has bagged quite a few films, including "Taarzan", releasing this Friday.

SWEET, CAMERA-friendly and barely out of their teens - dozens are taking the model staircase to Bollywood. If Rashmi Nigam who announced her arrival with the popular "Ja Re Ja" music video is debuting with Popcorn Khao! Mast Ho Jao, the new Baby Doll Deepal Shah has crossed over to the reel world after the success of the "Kabhi Aar Kabhi Paar" video.

Leading the list, however at the moment, is Ayesha Takia, the Taarzan-The Wonder Car girl. A couple of years back she made the heads turn with her mischievous innocence in deejay Aqeel's Daddy remix. One who relishes camera angles, Ayesha has already done more than 40 commercials, which include brands like Complan and Colgate. Cast opposite another teen sensation Vatsal Sheth, who had his share of popularity working in Just Mohabbat on Sony and sharing space with Shah Rukh Khan and Preity Zinta in Pepsi and Perk advertisements respectively, Ayesha doesn't mind starting off with a film where the focus is on a car. "Gordhanji (the producer) had told us that the film is about a larger-than-life car. Working with a car as co-star is fun, though I don't have too many scenes with it."

However, producers are not putting their money on these pretty young things just for the appeal. Richa Pallod who also tested the familiar formula - modelling as a child, music videos in teens to films as an adult shares, "Though none of my films have been successful, my producers and directors have appreciated my professionalism and malleability in front of camera. And I have acquired this through modelling alone. Perhaps that's why I still have films." With the film promos managing to hold youngsters' attention, Ayesha has suddenly discovered celebrity status. "You won't believe, everywhere I go I am surrounded by children asking me Didi aren't you from Taarzan."

And if purists are eager to bracket her as a one-film wonder, Ayesha has Anant Mahadevan's Dil Maange More with Shahid Kapur and Soha Ali Khan and Socha Na Tha to prove them wrong and the formula right.

ANUJ KUMAR

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