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Dum hai Damro mein

Possessing trendy furniture in the opulent houses is the in-thing. Damro meets people's aspirations, says Ramesh Susarla


GONE ARE the days of investing blindfolded in entire furniture of a new house believing in the skills of a carpenter in your street, while it costs a fortune to equip your dream house with choicest pieces of furniture that speak volumes about your attitude. Shrinking urban land has forced people to move upwards into the sky to build their castles, but equipping them with heavy rose wood and teak furniture has turned a dream for many reasons. Diminishing forest cover has turned cost of the teak and rose wood furniture prohibitive opening vistas for use of the alternative material in furniture to match interiors and your aspirations. Providing complete furniture solutions is the order of the day opening doors for the branded wooden furniture, which come with the main advantage of minimum maintenance botheration. Cashing in on the paucity of time to get furniture made to one's taste several branded furniture manufacturing companies from India and abroad have paved their way into the furniture market. The latest landmark in Guntur -- Damro, is one such `Must Stop' furniture solutions shop for the people desirous of being different from the traditional. "A lifetime investment for many, decision-making on imaginative pieces of furniture is the most difficult process, which we make simple at our spacious exclusive showroom,'' says G. Srinivasa Rao, the owner of the Damro franchise. Name the room, the Sri Lankan company has the solution to suit your taste and pocket, of course matching them with room upholstery. Living room to bed room; dining room to children's den they can show you the right furniture, but just tell them the right size of your rooms. Coming into the country just at the beginning of the new millennium, today it is the dominant branded company in South India and making inroads into the North. German PVC foil-laminated compressed wood makes it one of the strongest alternative wood material manufactured in Sri Lanka and assembled in your house for damage-free installation. Enhancing the transportation convenience levels for the employed class, for whom every transfer used to be a nightmare, it also provides the right solution for the termite problems in red soils. "We have the greatest advantage of pricing in comparison to our competitors like the Styles Spa (previously known as Gautier) and the Nitraa,'' points out Mr. Srinivas. ''Our strength, however, is in the variety -- presenting 124 items to choose from and that is not the end, we are coming up with 42 more new ones with a mega exhibition at Chennai this month,'' he says. The Amulya International, which owns two exclusive showrooms in Vijayawada and one in Guntur, provides the best after-sales service by attending to the complaints of the buyers and replacing defective pieces free-of-cost in the guarantee period, explains K.S.N. Rao, the Guntur branch manager. Patience is the watch-word for the employees at Damro. A cotton yarn businessman, K.V. Prasad, from Krishna Nagar in Guntur opted for Damro sofa-set, TV Stand and corner stands for the looks, the trendy styling, but making decision was difficult. In their third visit to the showroom the deal was struck. It was a small outing for the entire family with everyone trying out the comfort level in the particular piece they would be carrying home. First it was he who identified the pieces, then came the friends, who narrowed down the choice, but the `Home Minister' put the final seal never ignoring the dislikes of the youngones who accompanied them. For G. Rama Devi, a three-door wardrobe was a birthday gift from her husband. For three days it was hard bargain for any concession that the company could offer.


On a birthday the showroom management also did not disappoint her and broad smiles said it all. A city that has only one good wooden furniture shop, that too for tailor-made ones, Damro was something people looked forward to always.


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