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Monday, May 17, 2004

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Divine BEADS


ANY EXHIBITION is organised with the intention of popularising a concept or a product. To make the endeavour a successful one, the expo should have something novel. If the subject itself is rare or unique, then it is sure to attract public attention. An expo of this kind is organised at the College House on `Rudraksham', the divine bead, from May 13 to 17.

It is `Rudrakshams' all around in different sizes, different faces, individual beads and `malas', invoking a divine feeling in every visitor. Organised by Rudralife, a Mumbai-based company, an exhibition of this nature, first for the city, even on the first day saw people coming in good numbers at regular intervals.

A vast variety of these beads with different number of faces ranging from 1 to 19 faces are on display. The beads come with up to 21 faces. "The price of the bead on display ranges from Rs. 50 to Rs. 36,000", said Kapil Khanna of Rudralife. "Similarly the price of the malas made of these beads start from Rs. 200 and go up to Rs.75,000," he added.

Like any other product, fake beads are also sold in the market. To help people escape from getting gulled, charts and informative materials on how to identify the original ones and explaining the significance of beads, with regard to the number of faces, have been displayed at the venue. An official of the company is present at the expo to assist the people on what type of `Rudraksham' will suit them, based on their requirements.


"After tutoring them on the features of the real `Rudrakshams', we place a few pieces of original and fake ones and ask them to spot the genuine bead. Fifty per cent of them make it right," Mr. Kapil Khanna said, adding, "however, the awareness has to grow." The size and the number of faces matter a lot in fixing the price of these divine beads. The rarest of this kind is considered to be the one with a single face. "But finding a piece in perfect spherical form is almost impossible. Such a piece, mostly, comes in the shape of a crescent and we have pieces of this shape too at the expo", he revealed.

These `power beads' are found in the forests of Indonesia, Nepal and in the Himalayan region of India. Those found in India and Nepal have three to six faces and those with seven to 21 faces come from Indonesia. The size of the beads vary between 25 mm and 35 mm. Though there are no rules on the use of any particular precious metal in these malas, still many wear it in gold or silver.

For more details about Rudralife and `Rudraksham', visit rudralife@indiatimes.com or e-mail: rudralife@hotmail.com.

M.R. ARAVINDAN

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