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Monday, May 17, 2004

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Right on time

LENDING THE futuristic appeal, Timex has launched its `150 years watch collection' based on the Basel 2004 Watch Fair for the young, trendy and ambitious people who can spend money on fashionable and trendy stuffs. This collection comprises 25 styles, 14 for men and 11 for women.

This recently launched collection for men comprises steel watches in broad leather straps with bolder stitches. The watches are in soft muted and bright metallic colours with multiple graphic features dial. The watches for women are in square and rectangular shape with wide cuff leather strap with floral and rainbow colours in metallic shade for the dials. "From 1950 till date Timex is the popular name among yuppies," claims Kapil Kapoor, Managing Director of Timex adding, "by catering to 25 to 50-year-old we are trying to woo the customers".

Defending the high price of the watches Kapoor says, "The price of this collection ranges from Rs.1995 to 2595 and is based on latest trends, basically targeting yuppies. The age of 25 is considered as the most fashionable who try to achieve everything they want and do not care much about the prices".

Australian cricketer Brett Lee, Timex brand ambassador, says, "It is a great feeling to be a part of the celebration of 150 years of Timex, that is known for its sporty, techie and futuristic appeal".

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