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Shopping ahoy!

MPM Cruiser at the mall will be the hub of shopping, selling curios and handicrafts



A row of kiosks, inside a ship-shaped structure to attract visitors to MPM Mall — Photo: Satish. H

EVER HEARD of buying out of a ship? Read on. In ancient times seafarers were sought after, at the port of landing, for the haul of goodies that they brought along. Even today the Kula ring tradition, of ships moving in clockwise and anti-clockwise direction, followed by natives of Polynesian islands in South Pacific ensures even distribution of essential goods across the scattered islands in the region.

If you want to get a feel of shopping in a bazaar, off a ship, drop in at MPM Mall to have a dekko. Shortly, in about a week, the mammoth ship, 40 feet long, 20 feet wide and standing 30 feet tall, called the MPM Cruiser that is docked in the atrium, will be the hub of shopping. And how? Created by set designer Ashok Kumar who is known for his spellbinding sets for several films including Rudraksh, Indra and Okkadu, MPM Cruiser will be selling curios and handicrafts that are typically Hyderabadi— lac bangles, chikan kurtas and more at the small kiosks located at the underdeck. "Hyderabad has a lot of traditional industries and the products are generally available in Laad Bazaar. We wanted to bring them to the heart of the city.

There has been a demand for small kiosks in the city. In the absence of high street shopping areas such as MG Road in Pune, or Brigade Road in Bangalore, the only option that people in the twin cities have are malls. We also wanted to add an attractive element in the mall, a feel good factor for consumers who come to shop here, especially on the occasion of the mall getting the ISO 9001:2000 certification for its infrastructure, management systems and other criteria.

In fact, MPM Mall is the first mall in the country to receive the certification," says Girish Malpani, CEO, Maheshwari Group, the twin cities-based construction group that owns MPM Mall.

MPM Cruiser not only houses small kiosks selling curios but also offers a breather for shoppers. The 500 square feet deck will double up as a resting area for the family and a fun zone for children. More on the entertainment, the mall plans to open an entertainment centre on level 4. Designed on an energetic F I theme, replete with Schumacher and Ferrari posters and more, the centre will offer bump cars, bowling, video games, pool and also a cafeteria to charge up before the next game.

"We would be introducing internet gaming and a cricket track with mechanised bowling," adds Sharad Maheshwari. Plans ahead also include, "malls at Himayatnagar and Ameerpet with multi level parking, elevators and more," says Girish.

For now drop in at the MPM Mall to have a look at what the passers by describe as the Titanic!

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