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Sole matters

It is a passionate affair with the feet at Revolutions, Liberty's new shoe store at Prasad's Imax

Photo: P. V. Sivakumar

IF THERE were shoes meant for walking on eggs, Liberty's new line of designer shoes would qualify on top. Extremely light and airy, these shoes walk comfort and talk style.

Showcased at the new Liberty outlet - Revolutions (at Prasad's Imax) - the spotlight is on more than just what matters the sole. Fashioned for the fashion-conscious, the collection has big names associated with the designs, like Rina Dhaka and Sunit Verma among others. The 2500 sq.ft showroom will have these top designers flying down often to offer `casual consultancy' to customers who just don't want to make any mistake to wear a shoe that is wiggy.

"The Indian consumer has moved over durability and affordability or comfortability when it comes to shoes, what he wants today is fashion," say the brainchild behind Revolutions - Anupam Bansal and Adarsh Gupta, both executive directors, Liberty Footwear.

"The store has been positioned in a manner to target the mid-segment of customers who are also fashion conscious." The shoes are priced between Rs. 250 and Rs. 1900.

At Revolutions, there seems to be one for all - for men, women and children. For all who want to stand out, there are shoes in shocking colours and zany styles in every conceivable geometric shape that seem to defy the basic design of a shoe.

For those comfortable with their old pair of shoes, a range of very wearable - subtle yet striking - English designs are waiting on the racks to be picked from. For the initiated and adventurous, rubber and PVC outsole designs provide just the right blend of toehold and mud shedding ability for running on rough terrain.

"There is a ramp inside all the new Revolutions stores and footwear fashion shows will be a common feature," says Anupam. The other day, Jesse Randhawa, Carol, Candice, Shonali and a dozen other models ramped the store to promote the novel concept. "Thirty top models have been signed by Liberty who will wear our shoes and visit stores all over the country, whenever we launch a new collection," he adds.

The fashion-forward shoes feature the highest-grade leather and suede in teak tan burnish, brown and beige nubuck in the semi-formal line, and maroon, blue - navy and sky, camel, pink, red, silver and orange colours in casuals.

Injected PVC soles - snug in the instep and heel, and roomy in the toe box - give extra life, flexibility and quality.

A few pairs are designed with sequins and glitters with switchable buckles that provide a cushioned stability, besides adding great styling and elegance.

So just put your best foot forward, make a statement with every step. And keep walking.

SOUVIK CHOWDHURY

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