Cool and cosy wear
SUMMER HAS been very prompt this time round to set foot in the temple city. With the sun beating down it becomes hard for any visitor to move around the city during daytime. One may start to wonder how the locals are able to cope with the simmering heat, as even the ordinary tap water boils your hand. Such then is the impact of the scorching temperature.
But one always resorts to ways and means to reduce the heat's impact. No, one is not referring to luxuries like air conditioners or air coolers. But choosing the right kind of attire for the summer.
It is said that in Gulf countries where people had to face dry weather conditions in deserts, they used to wear one long robe to wither out the extreme high temperature. Or for that matter we find people settling in swimming pools in Western countries. But here, with culture playing its part, exclusive wears made from cotton provide the most suitable respite from the gruelling summer.
This fact gains strength as one sees textile showrooms in the city busy with summer wear sales and doing brisk business too. An umpteen number of special discount sale on cotton varieties and also exclusive Tiruppur banian sale depots have mushroomed during these past few days.
"Our business is not really seasonal. We do equally well round-the year. But the weather condition generally makes the business shoot during these months," says salesman G. Ramanan at a special sale of cotton summer wear in Town Hall area. He shares that most of the public goes for variety from cotton T-shirts to churidars, shirts to sarees to ease out the extreme dry weather conditions.
However, a State Government employee and a regular customer of cotton wear, A.Paramasamy, says : "Whether the temperature shoots up or not, the sale of summer wear never dips. The cotton wear have come in handy, as it is a punishment to wear synthetics."
"Given the shooting mercury, we wanted to cash in on this year's summer.
We have had an excellent response right from day one. Good cotton shirts and churidhars are going for ready and instant pick.
This is the third consecutive year we have pitched our tents here.
And we are able to record a sale anywhere between Rs.60,000 to Rs.70,000, during the summer sale of 60 days starting from April.
"But there were also times when we had to wind up our sale mid way because of some occupational hazards," discloses G.Ramesh, a street vendor, who stocks cotton wear exclusively from Tiruppur.
A retired Highways Department employee, M.Kandaiah, holds a different view : "Traders and retailers assure that the wears for sale are made of pure cotton, but I don't believe in it. The best available summer wear gifted by our ancestors is the `Kadhar' (handloom cotton), which is a magnificient fabric for summer.
It has been specially designed to beat the heat. But somewhere we missed our culture and started wearing synthetics, highly unsuitable for our climate."
The trend of wearing handloom cotton is fast catching up with the youth.
"We are bored of wearing the same old synthetic shirts and trousers. The handloom cotton gives a scholarly look and it is also the wear best suited for the dry weather," feels D.Mahesh Kumar, student of a city college.
For people living in hot weather conditions, it becomes imperative to choose the right kind of dress material that would suit the occasion.
By far, wearing traditional dress material has been the unanimous choice of the locals this summer.
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