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Retailing spirituality



Ostara calls itself a New Age store that puts the mind, body, and soul in harmony.

WE HAVE, of late, been hearing a great deal about alternative healing methods. Given the increased scepticism about the side-effects of mainstream medical system, we are tempted to try them out. But the problem, often, in one of sourcing authentic material needed to practise these methods. The Ostara Shop hopes to shed some light in this area. Ostara, incidentally, means "the time of conception when the rising light overcomes darkness".

Situated on Cambridge Road, The Ostara Shop calls itself a New Age store that puts the mind, body, and soul in harmony. Says owner Ajay Panjwani: "We started out by making music for healing and meditation under the label Ostara Music. We gradually realised that there was a need for such a holistic store."

As one of Bangalore's first experience-based retail stores, The Ostara Shop is a place where one can learn about healing with crystals, aroma, flowers, music, tachyon, reiki, yoga, and so on. The store has virtually everything that New Age spirituality calls for, besides some other bric-a-bracs that might interest the younger generation — such as silicon earrings that glow in ultra violet light.

From products such as floating candles, aromatic candles, and oils to traditional objects of prayer such as the Tibetan prayer wheels, singing bowls, Thangka paintings, The Ostara Shop has tried to put together a variety of artefacts. There are feng shui articles such as gold ingots, the money frog, the three turtles for luck, and prosperity bamboo plants to harness positive energy for luck, crystal pyramids and towers, and semi precious stones with detailed explanations on their specific effects. There are also tachyon products that help deal with the body's ailments using tachyon conductors to draw energy and so on.


On display are prayer or meditation mats made from banana fibre, bags made out of bamboo, eco-friendly footwear made from mat and jute, herbal cosmetics, acupressure footwear, natural foods like honey, organic food products such as pulses, grams, and spices, Ayurvedic and herbal incense sticks, flower remedies where energy patterns of flowers are used to heal various ailments, decorative terracotta lamps, zodiac/runic/pewter pendants with various stones, and symbols for healing, are found here.

The shop also has an extensive collection of books and music. Spiritual books by different masters such as Paramahamsa Yogananda, Ramakrishna Paramahamsa, Ramana Maharshi, Satya Sai Baba, Osho, Swami Sukhabodananda, and Sri Ravi Shankar.

The Ostara Shop also offers courses in yoga, feng shui, reiki, pranic healing and so on. The shop can be contacted on 25215707 or 25201616.

TINA GARG

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