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A trilogy for success


SHIV KHERA talks like he speaks in public. Loud, clear and forceful. His American diction, powerful presence and logical reasoning force you to be attentive. It is claimed that his first book, "You can Win" was a runaway success with one million copies in eight languages already sold. His second book, "Living with Honour" was reasonably successful. Recently he launched "Freedom is not Free". If the titles of first two books sounded inspiring, the third gives the impression of a refrain. The first two are addressed to the individual, while the latest seems to be pricking the collective conscience of society at large. The author does not agree with this analysis. "The three books form a trilogy. In all of them I have diagnosed human behaviour in the social context and prescribed solutions. At some places my diagnosis might sound alarming. But I can't ignore the facts." Soon he raises his voice angrily: "Look at our police, Government and judiciary. They don't give us confidence. A citizen is afraid to approach them. Aren't we living in a terror state? Do you call it a free society? Of course not."

What is his recipe? His cover screams: "If we are not part of the solution, then we are the problem." His mascot appearing on his books, posters, bags and even mugs is: "Winners don't do different things. They do things differently." Sounds simple. But nobody said it so emphatically. He asks, "Do you want the next 50 years to be like the last 50 years?" And while talking about these 50 years he doesn't spare even Nehru. He reminds you of the infamous jeep scandal in which the exchequer paid but no jeeps were delivered. "And as the head of the Government Nehru couldn't have been absolved of responsibility."

He suggests: 1. Empower yourself and stop being a victim immediately (How?). 2. Take charge of your life and be in control of your destiny. (So simple!) 3. Accept the responsibility to succeed (He has.) 4. Build a foundation for a prosperous future. 5. Propel yourself and your nation to success.

In its 223 pages the book is full of strong words like treachery, crooks, vultures, third class, corruption and hypocrisy. The sum total of his message is that people are generally inactive. Society is in danger and on the verge of being destroyed. Therefore, whatever you can do for the nation, do. If injustice is happening to your neighbour, don't sleep. Pay the cost of standing on your feet. Value principles and not privileges. Practice morality and be sincere.

Who is this man preaching such high moral values? Individuals, corporate houses and multinational corporations listen to him.

Recognised as a Louis Marchesi Fellow by the Round Table Foundation - an award also given to Mother Teresa - he has been introduced in the book as an educator, business consultant and a sought-after speaker. He has researched for 25 years to help people on the path of personal growth and fulfilment.

He doesn't think very highly of his fellow preachers. They copy his style and even designs. They con and claim to be the agents of God. He is market savvy and sells his thoughts through seminars, keynote presentations, audios, videos and books.

As to whether his magic work on the immediate family members, Khera smiles. When his two daughters were growing up, they used to argue with him, but not anymore. When his daughter wanted to carry valuables not allowed by the customs in her trousseau, he advised her to declare and carry. It worked.

What made him what he is today - the gift of the gab or the books? His elocution spread the word and the printed word sold. But not the publishers, because they don't sell books. It is his charisma that works.

A promise of success

SRI CHAITANYA, an institute known for its coaching in PMT Education, particularly in Andhra Pradesh, has recently opened a branch in New Delhi. The inauguration ceremony was held at the FICCI auditorium with Shiv Khera, the well-known author, as the chief guest.

The institute, which has coached thousands of students, is the brainchild of B.S. Rao and B.J. Lakshmi Bai. Over the years, the institute has rapidly grown and now has 13 branches, over 60 establishments and more than 2,000 faculty members. In North India, it has branches in Chandigarh and Kota too. As many as 50 per cent of medical seats in the 1,000 medical colleges in Andhra Pradesh are bagged by students from Chaitanya.

The new branch "is a dream come true", says Rao who is confident that the "expertise, excellence and the experience of the faculty" would "bring out the best" from its students.

OM GUPTA

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