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Here comes Dr. Photo



IN FOCUS: Omar Abdullah at the inauguration of Dr. Photo. Photo: S. Subramanium.

`AN APPLE a day keeps the doctor away' - An old saying believed by almost everyone. But this new doctor won't let you keep away from him and will also let you have a bite of the apple. This is what Dr. Photo is all about - a retail photo shop in Delhi that was recently inaugurated by former union minister Omar Abdullah. As compared to a large number of photo shops in the city, Dr. Photo is in a league of its own.

It provides its customers with a wide range of photography hardware and value-added services giving them multiple options of processing or printing photographs. They also have a large variety of camera and photo hardware to meet the customers' requirements under one roof. Among the value added services they are providing to the customers, the important ones are that of `Multiple Shipping' and `Online Photos'. In the former, the customer can send the same set of photographs to different people around the world in one transaction only. While in the latter, the customer can upload the pictures on the `Dr. Photo' website in their accounts so that the photographs can be shared by friends and family around the world on the website and they can order the prints by paying through credit cards.

"The store is the beginning of a nation-wide chain of exclusive photo-retail stores. Dr. Photo will provide customers an opportunity to discover the true joy of photography and fulfil their creative instincts through our innovative services and comprehensive product portfolio," says Ajay Mehta, CEO, Dr. Photo.

Another feature of the store is the CRM - Customer Relationship Management - programme. In this, Dr. Photo rewards its repeat customers with attractive and consumer friendly incentives, delivering an added value for the each time they make a transaction at the store. It also provides the facility of notifying the customers when their order is ready through SMS, e-mail or through a phone call or by all three.

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