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Refreshing store

Pure O Natural is the new store in town for fresh vegetables, fruits and fruit juices


BUYING VEGETABLES was never so easy, many consumers in the twin cities would agree. Earlier, the familiar bundi near the bus stand, the neighbourhood sabzi vendor with a few baskets of basic vegetables and mobile vegetable wallahs who did rounds in residential areas were singular options to procure the daily greens.

Today one finds a prominent green corner in supermarkets apart from exclusive sabzi marts mushrooming in the twin cities.

A new addition to the burgeoning green bazaar in town is `Pure O Natural', a refreshing store for your fresh fruits, vegetables and fruit juices.

Located in Jr Towers, Road No.2, Banjara Hills, opposite L.V.Prasad Eye Hospital, Pure O Natural (Tel: 55765499, 23543099) is a branch of the Pazhamudir Nilayam chain of naturo marts operating in Chennai, Erode, Tiruppur and other cities.

"We source our vegetables and fruits in bulk from our own plantations apart from different popular vegetable growing regions in the country such as Sholapur (potatoes) and Pollachi (coconuts) and thus are able to sell them at comparatively lower prices here," says K.M. Prasad of Pure O Natural.

"We also ensure we retail a fresh stock daily," he adds. A 64-team strong back end staff sorts the daily shipment of vegetables briskly before they are put up on the counters at the crack of dawn.

Crowds keep pouring in starting 7.30 a.m. till the shop closure at 8.30 p.m.-the store is jam-packed between 6.30 p.m. and 8.30 p.m.

What drives people here is the range and the reasonable price points. "We have a lot of takers for the vegetables," says Prasad.

One finds different kinds of gourds, beans and leafy vegetables— lettuce and betel included, exotic Chinese cabbage and baby corn as well as the native tuwar or kandi pods and fresh groundnuts.

If you are in a mood to make some baigan ka bharta or mirchi ka salan, the store offers various types of brinjals and chillies. This is also your place to buy shelled peas, sprouts and spring onions not forgetting the mango ginger and Pollachi small onions. In fruits one finds kiwi fruits, oranges, ber, sapota, litchi and pineapples as some of the succulent options.

Incidentally, every thing is sold in kilos here, from watermelons at Rs. 6 a kg to spinach at Rs. 8 respectively. One can buy carrots for Rs.10, tomatoes at Rs. 10 or potatoes for Rs. 7 per kg respectively. Similarly, Sweet lime mausambi, oranges and Washington apples are priced at Rs. 18, Rs. 25 per kg and Rs. 100 per kg correspondingly. The fruit juice counter is one of the major attractions for people going back home from work and with children visiting the store, queuing up for a glass of nutritious mausambi, watermelon or strawberry juice. "We plan to introduce fruit salads and fruit chat later. Also, we would be coming up with branches such as at Kukatpally and Himayat Nagar in the twin cities," says Prasad. One for a healthy lifestyle then.

SYEDA FARIDA

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