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Off the bin

Kedar is all set to launch his label at leading stores in Hyderabad


WHERE MANY designers would create clichés, Kedar has chosen a medium far more contemplative: `off the bin'.

As the name suggests, the collection has been created out of plain waste and unconventional resources like, fabric rags and plastic tapes, left over trims, discarded laces and ropes. The fusion is fresh, and done in very wearable Western styling - not the kind you wear to let others have a bit of fun at your expense.

In a fashion show staged recently, NIFT-alumnus Kedar showcased his new festive line-up amidst a packed audience at Underdeck in Taj Banjara. Kedar's sense of haute couture is avant-garde, his innovation - intelligent, and that on comfortable and climate-friendly fabric which testify his expertise and class.

Not for nothing did Rocky S handpick him for his Mumbai studio as assistant designer.

In addition to `Off the bin' that underlined the theme of environmental conservation, Kedar had `The God' line-up where the emphasis was on embossed prints of Krishna, Shiva and Ganesh plastered across the chests of the models who strutted in his stuff. Classically contemporary is how one can best define the arrangement, which was followed up by `Dans le foret'. `Dans le foret' is an out-and-out bohemian retro mode with colours and prints running a riot on fabrics. If you thought pairing sneakers with clothes not meant for athletics make women look incredible, have another think coming. At Kedar's hands, the image is given a chic look with bags, belts and other accessories complementing the clothesline, and sneakers seeming as light as a packet of potato chips.

`Black's back' was the last in the range of sexy tops, short dresses and evening gowns in Lycra knits, soft silks and chiffons. Just the right stuff to usher in the New Year in style.

Kedar has spent a lot of time choosing fabrics, keeping the body comfort and the rapidly changing seasons in mind. A lot of high twisted yarns, blended cottons, linens and viscose crepes on light-weight suede-ash frayed knits and a new-age stretch performance fabric was visible in his choice of clothes.

Targeted for the niche category, the price points are between Rs. 800 and Rs. 12,000. "The collection is varied, from age group 15 to 35-years," says the designer. Kedar has recently started his design studio at Hyderabad and is retailing his women's wear and men's wear lines under the brand name "Kedar".

"I am presently retailing at New Delhi and will very soon be launching my own label at leading stores in Hyderabad," says the 20-something designer. Tuesday's fashion show was a prelude to test waters.

About the fashion scene in the city, Kedar observes: "It is emergent, but is yet to take-off, as in Bangalore or Mumbai." A visiting faculty at NIFT and other fashion institutes, he desires to be a catalyst in the emergence of Hyderabad as the fashion-capital of the country. For a cat in the world of fashion - all the best!

SOUVIK CHOWDHURY

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