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Monday, Dec 15, 2003

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Lip-smacking pizzas

Scrumptious pizzas come to town with Pizza Hut's launch in Coimbatore


PIZZA HUT, the world famous pizza chain with over 12,500 restaurants across 91 countries, opened its doors to the people of Coimbatore in a rather quiet manner last week.

"We did not have a splashy launch because we wanted to settle down before going full swing. It was a sort of trial," says Manish Tandon, General Manager of Pizzeria, franchisees of the chain.

"This is an international brand, but we are not here to sell a slice of America. Rather, we are going to cater to the taste of the Indian market," he adds.

"Pizzas are popular in the country, which is why our 66 restaurants across the country attract a good crowd," states Raghuvesh Sarup, Manager-Marketing, Pizza Hut, India.

The plush restaurant on D B Road in R S Puram is a visual treat and offers both vegetarian and non-vegetarian pizzas.

"Customers will be able to choose from a host of exciting options that make up a complete meal, besides our wide range of pizzas.

Initially, we started off with more vegetarian pizzas, but we now have a mix of both," says Manish.

Pizza Hut's waiters are a popular lot. Ever smiling and courteous, they break into a jig very often.

"Our waiters are the face of our brand. They are from the best catering colleges and know the environment pretty well.

Besides serving, they reach out to the children and the aged and even dance."

Pics: K. Ananthan

For instance, there is one waiter who sports a `Customer Maniac' tag on his shirt.

"His job is not to wait at the table. He is more like a floor manager or, say a sweeper in a football field. He is always on his toes and joins the crowd in the fun and laughter," adds Manish.

Sarup also dispels the notion that Pizza Hut caters to teenagers.

"It's wrong, because we are a family restaurant."And, pricing, he says "is what our customers like to pay."

This is the eighth Pizza Hut outlet in Tamil Nadu. They already have seven in Chennai.

"We are also looking at setting joints in Tiruchi and Madurai," says Sarup.

RAYAN ROZARIO

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