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Now showing... Kumud


SO, WHAT is the mantra to turn around a soap failing to etch its mark on the weekly rating card? And who best can prescribe a remedy than the churner of the `K' success story on television, Balaji Telefilms?

As they did first with their flagship serial on Star Plus "Kyunki Saas Bhi Kabhi Bahu Thi" with the soap going through a 20-year change overnight and then again with "Kahaani Ghar Ghar Ki" about two months ago with an 18-year jump, Balaji's "Kkusum" on Sony TV likewise will now leapfrog 20 years ahead to keep itself afloat.

From this Tuesday, `Kkusum" will see new young characters with the focus shifting from Kusum to her daughter Kumud. Balaji Telefilms Chief Operating Officer Rajiv Pabitran says the need arose "because we want to add some zest and vigour to the serial so that the story moves on". And as it happened in other serials, in "Kkusum" too, the focus will now be on young generation. Needless to say, viewers' criterion is undergoing a change.

But still, do not expect Kusum to grow old in a flash as Pavitran promises, she won't be so. And though he says this magic mantra will bring in "more maturity" into the serial, the reason behind it is in fact the fading glory of "Kkusum". When it started in the beginning of 2002, "Kkusum" along with another Balaji rollout "Kutumb" called the shots on Sony TV. But now, the downward curve is gradually becoming sharper forcing Ekta Kapoor's company to do a fast-forward yet again. And at this point, the point is, will she be lucky yet again?

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