VINYASA ART Gallery, in collaboration with Gallerie Zen, Bangalore, is holding an art mela. Vatsal Poddar of Gallery Zen is a young and enterprising art enthusiast who has taken this initiative of marketing art. Paradoxically, the artworks have come a full circle, inevitably driven by the market forces so to speak. According to Vatsal, "the main aim is to reach the public by making it affordable. Since there has been a 20 to 25 percent appreciation of a nascent Indian art market in the last five years, the efforts are now towards not just admiring but possessing them." By making an offer of "Buy one and Take One Free," Vatsal says that he does not make much profit. It is a bonus for buyers. They invest in one and own two.
Thus, the changing momentum of life has brought vagaries into a discipline, which ironically was considered to be the highest refinement of the mind. Through the centuries, art played a second fiddle to religion becoming its handmaiden until industrial revolution impacted a hiatus from religious authority to become autonomous as `art for art sake'. And after 'Modernism' had played out its role, the post-modern condition has inflected dynamic dimensions to creations and marketing of art.
And this exhibition serves to highlight the strategies of `buy one and take one' sharing this commonality with other objects in the market.
For an art lover this is an opportunity to possess some of the works of his favourite artist.
The exhibition has on display the works of eminent artists, though it is not their best creations.
Some of the works like Ganesh Pyne's and Nalini Malani's appear as experimental crude sketches. Some of well known painters featured are Adimoolam, Achuthan, Anupam Sood, Arpana Kaur, Altaf, Akbar Padamsee, Badrinarayan, Gaganendranath Tagore, Gopal Ghose, Ganesh Pyne, Husain, Jogen Chowdhary, Krishen Khanna, Lalu Prasad Shaw, Mani, Paritosh Sen, Rodwittiya, Kolte, Raza, Sunil Das, Suhas Roy, Shyamal Mukherjee, Vasudev, Vaikuntam and Arrakkal.
The exhibition is on till December 11 at the Vinyasa Art Gallery, Music Academy complex.
ASHRAFI S. BHAGAT
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