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Wednesday, Nov 26, 2003

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Cinnamon crush

Tantalise your taste buds with Cinnastix - Domino's new cinnamon offering


SPECIALLY FOR those in-between times, Domino's has freshly rolled out Cinnastix from its oven in India on Monday. A sweet side order, these cinnamon-flavoured breadsticks are already a huge hit in the international market and are expected to be greatly popular here too, given the Indian fascination for sweets.

Cinnastix are basically baked breadsticks made from fresh dough, drenched in white butter and drizzled with powdered sugar and cinnamon crush. As soft as anything one possibly has sunk his/her teeth into, these bread sticks are an ideal snack.

Usually served with apple-dip, Cinnastix is priced at Rs. 49. However, as an introductory offer, it is available free with every large Domino's pizza, and for Rs. 29 with a medium pizza. After the phenomenal popularity of Garlic bread in the national market, business-heads claim they would be successful in doing a Domino effect with the new product.

"It has already caught on in Hyderabad, going by the pace of orders for Cinnastix just one day after its introduction in the market," says Domino's district manager Ranjit Thakur. The launch activity has a marketing budget of Rs. 2 crores for the national rollout with bigtime press and television activity.

Customers can order their pizzas and Cinnastix by calling the `Hunger Helpline' on 1600-111-123. Those irresistible sticks and that tangy dip will aptly reward the patient 30-minute wait for an order to arrive.

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