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POETIC designs

Achamma George is comfortable designing Indian, Western, and fusion wear


A SOFT-SPOKEN woman ushered me into a boutique, one that specialises in Indian and Western wear. As we chatted about fashion and style to the music of busy sewing machines, she held forth on what fashion actually means to the women in Bangalore. Achamma George, a graduate in English literature from Kerala, is the woman behind Poème, which means poetry, the boutique started in 2002.

Marriage entailed a short stint in the Gulf after which she returned to India in the late Eighties. Armed with a diploma in Fashion Technology from S.N.D.T. College, Mumbai, Ms. George headed homewards to Kochi.

"Designing clothes has been an abiding passion and I never really stopped. Even when I was in Muscat, I designed my daughter's clothes and they always drew attention," recalls this designer, who was forced to close her first entrepreneurial effort — Pearl Creations — in Kochi after four years. "I learnt a lot as it was my first focused move," she says. Nevertheless, soon enough, she helped set up the first ever School of Fashion Technology in Kochi, aptly referred to as the fashion capital Kerala.


She taught here for four years until Bangalore lured her in 2000. "I came here for the education of my children," explains the designer, who then went on to complete a course in merchandising and management from the National Institute of Fashion Technology (NIFT), here. "I received an offer to work for an export firm and that's how I began all over again in the Garden City."

Ms. George, who took to teaching as a visiting faculty at the J.D. School of Fashion and in other colleges in the city, says: "I can give the customer anything she wants, be it Indian, Western or even fusion wear.

The youth is my inspiration. I am finicky about the design and finish of a garment and especially enjoy working and experimenting with cottons. I also believe in taking on only a few orders at a time, as I personally oversee everything." She has exhibited her works at Safina Plaza and Java City. Extremely optimistic, she believes that hard work never goes in vain. So, if you have a lovely fabric and do not know what to do or where to go to tailor it perfectly for you, Ms. George might just be the person you are looking for. She also takes orders for bridal trousseau.

Poème, on Mosque Road, Opposite S.B.I, Frazer Town, can be contacted on 5494317/5477297.

HARIPRIYA SRINIVASAN

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