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Divine images

The hallmark of the Diviniti range of gift articles is quality


FROM RAVI Varma paintings to calendar art, to kitsch and now class, worship had taken on a whole new meaning with aesthetically-crafted images from Diviniti. The devout can choose Swiss-made 24-carat gold plated images of gods and goddesses spanning all religions. The images are made using wire, which is webbed into a fine nickel foil. The gold plating is then done be means of a unique process that has been patented in Switzerland. The `Swiss-made 24-carat gold' stamp on each etching by elfo ag of Switzerland certifies the genuine-ness of the foil, which has a life long guarantee.

The images are easy on the pocket and are good value for money, though there is a premium range too. Prices range from Rs. 99 to Rs. 40,000. But the most popular products are in the Rs. 2,000 price range.

The ever-widening product range encompasses agarbathi stands, mobile phone holders, wall mandirs and even computer mouse pads, wall hangings, key chains, car frames, visiting card holders, certificates, mementos, glasses and goblets. Corporates have the option of personalising gifts by having the company name, logo and brand name incorporated at a nominal cost.

Marketed by Taneja Mines Pvt. Ltd of Taneja Group, New Delhi, Kesar Jewel Craft are distributors for Divniti in Tamil Nadu, Pondicherry, Karnataka, Sri Lanka, Malaysia and Singapore. Says Suresh Jain who opened shop in Chennai less than a year ago, "The response has been great. People here appreciate quality and service. If you provide it they become repeat customers."

SUDHA UMASHANKER

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