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Watch out Udita!



Udita Goswami...timely plunge?

THIS WINTER another model is making a plunge into the `mayanagari' with "Paap". Yes, after hooking designers for years, Udita Goswami is ready to turn a new leaf in her career with Pooja Bhatt's directorial debut opposite ramp-mate John Abraham.

In New Delhi, to promote The Regent, a high-end watch and jewellery showroom at the Maurya Sheraton hotel, Udita says, "The film is not offbeat as the title suggests.

It is an intense love story shot in Laddakh, yes, there are no dance numbers but I am asked not to reveal much as the producers are going for a build-up exercise before the December release."

About shooting in Laddakh, a new discovery as far as mainstream Bollywood is concerned, Udita apprises, "Had it been Leh even then it would have been fine, but Pooja shot in Kaza, where mornings and nights are chilling while midday temperatures soar like deserts. The location is going to be the highlight of the film."

On the latest trend of the ramp culminating in the road to the reel world, Udita feels that it is the success of Bipasha and John, which made her try the new medium. "I learnt the most from John. Though my other co-stars like Gulshan Grover and Mohan Agashe are much experienced, but I always thought when a man from the same background can emote, why can't I? However, I found emotional scenes easier to perform than comical ones. Then Mahesh (Bhatt)ji was always there to help out." Is the celebrated man ghost directing the film? "He was always there to give his point of view but the final decision was taken by Pooja only."

Udita, who originally belongs to Dehra Dun is shifting her base to Mumbai this month. "As I am getting lots of film offers, it is sensible to shift. Coming from a small town, I always wanted to be in the entertainment industry, Delhi made me practical. Here, in the fashion business, I learnt the black and white of life and I think Mumbai will add to this realistic approach. But I miss the quaint driving experience in the Doon valley."

However, the model is found a misfit for the watch promotion, as she has no idea of the timepieces that she is promoting. "These watches are too expensive. Though I have a Calvin Klein but the brand is not here.

Anyway I love to collect sunglasses not watches." Well, that aquiline gaze really demands priority.

If you move with exotically branded times then the newly opened Regent showroom at the Maurya Sheraton Hotel is adorned with the latest international brands to bejewel your wrist. Cartier, Bulgari, Christian Dior, Bell and Ross, TechnoMarine and numerous others are there to impress your taste and thin down your bank balance, as the price list starts at Rs.5000 and peaks at crores. Nevertheless, Rouff Ansari, the fifth generation jeweller based in Geneva who has dared to put faith on Indian customer reasons,

"Now the Indian customer travels, he is intelligent and is selective about what he wears.

No doubt, the market is at the growth stage and we are not expecting overnight killings but on the long-term basis it is a safe investment. Also there are already established brands in the middle bracket. It is only in the high-end group, where consumers have no choices apart from the grey market." Rouff is oozing confidence because up till now he was in the safe business of distribution of foreign watches and jewellery through Finex Distribution Private Limited. It is with The Regent that he is entering the retail market as well.

ANUJ KUMAR

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