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Traditional clothes, new look

Con'Ethnik, the new section of Indian wear for men at Con'Traditions, presents traditional kurtas, jodhpuris and sherwanis in contemporary hues.



PURE MAGIC: Sheer Sherwani

POWER DRESSING is the norm for the boardroom drill, but when it comes to the festive rendezvous, ethnic clothes are what Indian men prefer. There is nothing to beat those tailor-made jodhpuris, sherwanis and kurtas for the formal get-togethers. Ethnic wear for men has come of age, and with a new shopping destination like Con'Ethnik, the exclusive Indian wear section at Con'Traditions, the gentlemen of the twin cities can heave a sigh of relief.

"Earlier, our focus was on western formals for men. So, when people shopped with us, they could pick up only suits and went elsewhere for the ethnic lines. Having in-house capabilities, we decided to open an exhaustive ethnic wing as well," says Prashant Agarwal, Con'Traditions.

Thus, the new section provides varied lines — from shirts and kurtas for formal evening wear to the more elaborate jodhpuris and sherwanis for the engagement and wedding functions. All through, one observes a muted tone prevailing in terms of the detailing and the shades. "The collection is an outcome of interactions with the clients that gave us an understanding of their preferences. Thus, for the new collection, we have toned down the detailing, cutting down on zardozi and introduced the popular `embroidery in self' in the season's hues," says Abhay Harkauli, the in-house designer, Con'Tradition. The collection is designed for men in the age group of 18-45 years and presents a wide range, he adds.



ETHNIC LINE: Long kurtas, jodhpuris and more

"The kurta is a metamorphosis of the casual shirt usually teamed with jeans for college wear," explains Abhay. Priced at Rs. 1,500 onward, the shirts present a fusion of Indian fabrics and handwork — jute silks, spun silk, textured cotton, cotton blends and raw silk. Cut away collars, bell sleeves and twin buttons can be found in the collection. The mostly off-white range, with a few greys, maroons and greens, is enriched with wooden and glass beads, mirror work, zardozi in resham, badla and kantha work. These shirts serve as ideal eveningwear.

And, if you are looking for more formal clothes, the collection also has kurtas in longer lengths, priced at Rs. 700 onwards. The fabrics include denims, denim variations, cottons with self-designs in rubber prints and a few options in checks, with hand embroidery, tucking and self-detailing in colours like grey, beige, blue and, of course, evergreen black. The kurta-koti (with embroidery in self) teamed with a stole makes the very kurta chic.

For the groom, the store has interesting open cut jodhpuris (Rs. 7,000-Rs. 13,000) moving away from the conventional `bund gullah'. The new-age polynosics, popular for the sheer drape, and the traditional terry wools are embellished with Swarovski crystals apart from embroidery — geometric motifs and ethnic paisleys.



CHIC COUTURE: Formal kurtas in Indian fashion

For the sherwanis, the fabrics are jamewars with heavy antique zardozi and kundan work, and crushed tissues with gold and silver sequins restricted to borders. Layered sherwanis and the quilted types are the other options in the range priced at Rs. 10,000 onwards.

The store also offers coordinates such as mojris and stoles to complete the look. You can opt for crushed tissue, handlooms or organza for stoles.

You can get your clothes, from the kurta to the sherwani made to order as well. Con'Tradition, 6-3-1089/7/13, opposite Lake Shore Towers, Raj Bhavan Road, can be reached on Telephone No: 55581492.

S.F

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