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Jingles in a jiffy


HIS CREATIVITY be heard on the screen and it is everything, hobby, business, life, etc. for him.

He is David, a city-based music composer for advertisements.

"I got a couple of chances to work in films, but the subjects were not impressive. So I am waiting for a right opening. Moreover, if you are not able to make a mark in film industry, then you become totally outdated", reasons Mr. David.

Detailing about his track record, he recalls, "I was part of a band of American College in the 90s, which had staged shows in all major cities in the country. The band, which was specialising in rock music, is no more in place as the members have separated and settled in different places owing to employment compulsions".

"Some of them have got opportunities to work with popular musicians. Daniel, works for Harris Jeyaraj's troupe and Arul, a keyboard player, is with Vidya Sagar now. I am the only one left out of that band still staying in Madurai", he says.

About his entry into the music world, Mr. David says, "The album, All for Thee, which I did for the LDC, won me accolades and a chance to work with Aishwarya, a leading advertisement agency in the city, for the first time".

"Though most of my orders come from Chennai advertising agencies, I do not know for which client I am composing. Even if I am aware of it I am not supposed to put it out as it forms the part of the business agreement", explains Mr. David.

On the taste of people, he says, "it is a fast world and so it applies in the case of music too. Most of my works are fusion and fast music. I mix both the Carnatic and the Western styles".

"Similarly I never lift others' tunes and even turns down such orders asking to fix popular numbers to their advertisement capsules as it will put my individuality at stake".

He regards the notes, which he composed for Susee, to be screened on satellite televisions and cable channels, and for Hajee Moosa, which was aired in FM radios as some his best pieces.

His latest work is the one, which he did for Body Language, a private establishment in the city, released on Aug 14.

Regarding rates charged for his works, Mr. David says, "for a minimum 20 seconds scratch, the cost will be Rs.6000 and as the duration increases, so the rate goes up".

Explaining the effort he puts in to create a work, the 32-year-old musician says, "for any work, it will take at least one day and for big projects a maximum of three days".

He has got a workstation, with the latest state-of-the-art technology, in his residence itself. To check the perfection of his creations, he uses a software called `Finale', from Britain, and Sibelius, from the same country, for teaching purpose.

Mr. David, who has secured an undergraduate degree in Economics from the American College and a Grade V certificate in music through a music centre at Chennai, affiliated to Trinity College of Music, UK, is now working as a music instructor in Vikasa School in the city. Simultaneously he is also pursuing his higher studies at the Chennai music institute.

I have two ambitions — one to create a wave in the celluloid world and the other to start a college of music in Madurai. "The second one is almost through and we are going live in September. With this, I think Madurai will get the credit of being the second city in the state to have a music college with an international recognition", he concludes.

To know more about Mr. David's works, just dial 3125608 or e-mail him at ABCD_2033@rediffmail.com

M.R.ARAVINDAN

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