SEWA's "Traditional Bonanza", an exhibition of handicrafts from Kutch will feature colourful embroidered saris, salwar suits, furnishings and artefacts .
HARNESSING THE creativity of the rural women of Gujarat by providing them sustained employment opportunities, a platform for their talent and marketing support, has made the Self Employment Women's Association or SEWA, a pioneer in the NGO movement in the country. SEWA's efforts also include reviving and revitalising traditional embroidery, upgrading the skills of the artisans through training programmes and aggressive marketing. These have ushered in an economic, creative and social revolution in Banaskantha, Patan and Kutch. In the arid areas now, a thousand flowers bloom on textiles. The craftpersons have carried on an age-old and colourful tradition through neatly done chain stitch, long and short stitch, mirrors, cowrie shells and beads. Today, the contemporary styles and formats suggested by SEWA have breathed a new life into the work, with the traditional embroidery patterns entering a hitherto unknown and ever-widening modern lifestyle expressions.
Colourful embroidered saris, lehnga cholis and salwar kurtas with `abalas' set in floral and geometric motifs are the highlights of SEWA's `Traditional Bonanza', which opens today. The colours of the fabric and the embroidered motifs range from vivid green, blue, red, yellow to muted tones. The collection includes attractive creations for kids and eye-catching cushion covers, wall hangings and yardage.
As far as the accessories go, there are informal and party bags.
For office and home use, file covers, note pads, holders etc are also available with that typical Gujarati creative touch.
Traditional Bonanza is on at the C.P. Art Centre, 1, Eldams Road, Alwarpet till August 3.
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