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Telugu mid-year report


IT LOOKS like the Telugu film industry is booming in the first half of 2003. Forty-four films were released up to June 30, with nine of them turning out to be hits and another five poised to break even. The Telugu industry has a success ratio of nearly 30 per cent, which is impressive.

Today big business houses like the Tata's and Birla's through their subsidiaries are getting into the Telugu film business.

The biggest box-office success this year has been Mahesh Babu's "Okkadu" directed by Guna Sekhar. According to industry estimates, the film will get a distributor's share of Rs. 25 to Rs. 30 crores from cinemas in Andhra Pradesh. The other big hits are "Amma Nanna", "O Tamil Ammai", "Gangotri", "Dil" and "Kabbadi Kabbadi". The film-crazy audience of the State are encouraging new talent and are not exactly star-smitten. Newcomers such as Nitin, Allu Arjun, Gopichand, Aditi Agarwal and Kalyani are being accepted by the masses.

Telugu films seem to be popular in Chennai, as six cinemas are now screening them regularly.

SREEDHAR PILLAI

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