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Ah! to smell like a sweet rose

AMISHA SHAHAMISHA SHAH



Top: Perfumes are must-have accessories, and Parcos (above) has an impressive range.

BANGALORE, BEING a "happening" place that it is, has all the international brand of perfumes coming to its doors — Elizabeth Arden, Shiseido, Nina Ricci, Burberrys'... And if you want to see, rather smell, all these brands in one go, head for Baccarose's Parcos store at the Leela Galleria. Baccarose, incidentally, distributes and retails not only premium and select brands of fragrances, but also colour cosmetics and skincare products in Mumbai, Delhi, Kolkata, and Hyderabad. The outlet, which opened in Bangalore in February, has over 20 brands of perfumes alone. In Bangalore, Shiseido is exclusively available at Parcos.

Says Reethika Kotecha of Parcos: "We sell premium brands because there is a lot of exclusivity attached to these brands, and these are available at few other multi-brand outlets such as Westside, Shopper's Stop, etc. The Leela Galleria is Bangalore's premium shopping destination. Parcos is designed with an ambience in sync with international speciality stores."


The team of Parcos is trained to analyse skin types of customers and advise on the product that would best suit them. There is something for every skin type, and this, we are told, makes every customer feel "special". Adds Ms. Kotecha: "Our customer also gets a chance to experience the body care and skin care products. Our consultants demonstrate to the customer how to use these products." What is their target clientele? Says Ms. Kotecha: "Even the average consumer can afford some of our brands, priced at Rs. 650 upwards. The perfumes are priced around Rs. 1,500 upwards for the vials. Most of our customers come back for more."

Parcos can be contacted on 51153884/6.

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