Designing her way to success
Simrit Brar, the only qualified woman publicity designer in Bollywood, designed the posters for `Lagaan.'
THE ENTIRE nation was in a state of euphoria when Lagaan was nominated for the Oscars. But very few know the name behind those film posters Simrit Brar, the only qualified woman publicity designer in Bollywood, who has carved a niche for herself.
A graduate from the National Institute of Design (NID), Simrit has created innumerable designs and posters for films like Dil Chahta Hai, Kaante, Astitva, Zubeida, Filhaal, Haasil and many more.
With a specialisation in communication design, she also has several corporate assignments to her credit like UTI, Daewoo, Cadburys, Prudential ICICI, HDFC, Shoppers' Stop, Bajaj, Rahejas etc.
After she won the coveted A&M Award for the corporate logo she had first created for exporter Neeru Kumar, there was no looking back. As a visualiser with Enterprise-Lowe, she worked for clients like Benetton, Outlook magazine and KBN.
She then moved to Mumbai where she started off working with Vyas Ginannetti Creative and then moved on to contract advertising, where she was the head of the design cell.
She was the runner-up at the CAG award in the corporate identity category for the ABN-Amro Bank. She was also instrumental while working for India's bid in 1999 to Thailand to host the Asian advertising meet this year.
Her work for Govind Menon's film, Danger caught Mahesh Manjrekar's eye that landed her in Astitva. She won the Maharashtra State Award for best poster design for the year 2001 for this film. Today she has more than 25 film designs to her credit.
As a publicity designer, Simrit not only created posters for the film, but also designs every printed visual communication for the mass media. She decides who should be prominently displayed on the posters, the colour scheme, the font sizes and every other information on it. Her work also includes hiring a photographer, directing a shoot and selecting the pictures.
She also designs cassette covers and sometimes even suggests the tag line of the film. In recognition of her work, she was also chosen for the Star Screen Awards as the best publicity designer for 2002.
Simrit also has hoardings of TV soaps like Kaun Banega Crorepati, Kashmeer, Kyon Hota Hai Pyar, Krishna Arjun and Josh to her credit and has designed Karen Anand's Cookery book.
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