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Saris that don't fade

Photo: R. Gopinathan

Rangachaari is the perfect sari paradise.

IF YOU are shopping for silks and saris, you might want to check out Rangachaari Textiles in Malleswaram. The Rangachaaris chain has been around for some 45 years. The family first set up shop in Chennai, and now has branches in Bangalore, Madurai and Coimbatore which are run by the second generation. Raghupathy, nephew of the founder Rangachaari, manages the four-year-old Bangalore unit and he'll tell you about his shop's unique selling proposition: Preshamas — cotton saris that needn't be starched. There are also the sungadi saris, which are tied and dyed so as to form patterns of white against a dyed background. The prices for these saris start at Rs.185. All saris are guaranteed against fading. Apart from sungadis, Rangachaaris has a spread of South Indian cottons. The silks range includes Kanjeevaram.

Rangaachari Textiles has its own weaving units in Kancheepuram and so you can be sure the print and the designs you get are exclusive. Talking about offers, customers can participate in a monthly lucky dip. Under the savings scheme, they can pay Rs.100 each month for 12 months to buy a sari. Winners of the draw, held on the15th of every month, needn't pay the remaining amount. A sum of Rs. 50 is paid to every customer who participates in the lucky dip.

Their customer base is from all over Bangalore, especially former Chennaiites. "Our saris are guaranteed and most of our customers keep coming back to us," says Mr. Raghupathy.

Sudha, a schoolteacher, has been frequenting the store ever since it opened. "I used to visit the store in Chennai. I like the saris here and this is the only place I shop for them." There are also first-timers like Pushpa who dropped in here on her neighbour's suggestion and liked it instantly. "I come from Nandini Layout and was curious to know about the store. I like the patterns and the designs here."

The Ramaswamys, who came to buy saris for their daughter's marriage, have this to say: "The Kanjeevaram saris and even the cotton saris are reliable here." Though customers flock all year round, April-May is the peak time because it is the season for festivals and marriages. The showroom is open six days a week, Sunday being a holiday, and can be contacted on 3310402. The address is 526, Sampige Road, opposite the Citibank office between 2nd and 3rd Cross of Malleswaram.

AMISHA SHAH

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